Bank Innovation

FEBRUARY 1, 2018

Matt Wilcox, SVP of Marketing Strategy and Innovation at Fiserv, will join Ryan Gilbert of Propel […]. Apple has its Genius Bar, and Bank Innovation has its Innovation Bar, where three fintech experts (fintexperts?) share the wisdom (and complimentary signature cocktails.)

Marketing Strategies 210

Marketing Strategies Innovation San Francisco Strategy 210

Perficient

JULY 22, 2020

I’m going to focus a few posts on strategy. As strategists like Harvard’s Michael Porter (no relation) have noted, strategy makes or breaks your company. They tend to get lost in the implementation of their business strategy and devolve too quickly into ineffectual tactical projects. Delays occur.

Strategy 322

Strategy Technology Marketing Strategies Marketing 322

Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

Strategy 496

Strategy Marketing Strategies Regional Marketing 496

Bank Innovation

OCTOBER 11, 2019

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

Marketing Strategies 210

Marketing Strategies Strategy User Experience Marketing 210

Perficient

FEBRUARY 10, 2021

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

Digital Strategies 324

Digital Strategies Marketing Strategy Marketing Strategies 324

Perficient

MARCH 22, 2021

Technical Marketers running personalization campaigns need content. By using experience fragments, Marketers can build modular content or “distributed content” This means that a marketer can send a blog CTA to Facebook, a display ad, or a mobile app from a single editor. All this results in significant extra effort.

Marketing 322

Marketing Marketing Strategies Strategy Video 322

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Abrigo

FEBRUARY 26, 2025

Strategies to help banks attract new deposits Banks and credit unions planning for 2025 agree that attracting and retaining deposits remains a top priority. To succeed, banks must carefully balance competitive offerings with cost control while leveraging technology and relationship-building strategies to attract new deposits.

Community Bank 195

Community Bank Community Strategy Analytics 195

Bank Innovation

JULY 31, 2017

That’s the question robodavisory services should be asking themselves, according to Matt Wilcox, senior vice president of marketing strategy and innovation for Fiserv. Does your roboadvisor have too little automation, too much, or just enough to satisfy consumers?

Marketing Strategies 296

Marketing Strategies Strategy Innovation Marketing 296

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For most, this will come in the form of consistent pricing.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Independent Banker

SEPTEMBER 1, 2021

Now is the time to market for loans. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. Your marketing is only as effective as your onboarding experience. Marketing channels allow you to drive digital and physical traffic. Every marketing dollar matters.

Marketing Strategies 91

Marketing Strategies Strategy Marketing Google 91

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309

Marketing Study Video Phoenix 309

Perficient

AUGUST 14, 2023

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Ready for your Google Optimize sunset replacement? In today’s data-driven environment, the functionality of data experimentation tools is paramount.

Google 419

Google Tools Analytics Strategy 419

Perficient

SEPTEMBER 30, 2020

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. This taught us that the market could change rapidly and in unexpected ways.

Video 508

Video Survey Strategy Marketing 508

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Payments Dive

MARCH 22, 2019

David Jones sits down with Mark Bunney, director of market strategy at Ingenico, to explore the global payments business and a world in flux

Marketing Strategies 221

Marketing Strategies Payments Strategy Marketing 221

Perficient

OCTOBER 8, 2020

Over the past ten weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. During my internship, I have been so lucky to dip my toe in several areas of marketing that I am interested in, which has helped me improve my skills and get a feel for different career paths.

Marketing 322

Marketing Comparison Community Training 322

Perficient

SEPTEMBER 9, 2020

Some may do onboarding to encourage existing customers to use a new platform, but it requires more investment and strategy than just that. For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. What Makes Digital Commerce Different?

Resources 340

Resources System Marketing Strategies Strategy 340

Perficient

JANUARY 8, 2025

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. It was like a treasure trove of data on consumer trends and recovery strategies… Think actionable, not academic.

Leadership 221

Leadership Trends Industry Strategy 221

PYMNTS

MAY 4, 2020

Although there is no playbook, there are strategies and tactics that defined pre-pandemic retail and can perhaps contribute to saving post-pandemic retail. Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182

Strategy How To Retail Data 182

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Conference 195

Conference Marketing social media Data 195

Accenture: Banking

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data 150

Big Data Analytics Data Marketing 150

Payments Dive

FEBRUARY 17, 2017

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. That leads to bad guesses. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive.

Marketing Strategies 205

Marketing Strategies Millennials Payments Strategy 205

Perficient

DECEMBER 1, 2020

Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

Trends 309

Trends Millennials Community Marketing 309

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. The New York-based omnichannel restaurant platform announced Monday (June 22) it had hired Kabakoff as vice president of solutions.

New York 326

New York Marketing Strategies Customer Experience Maine 326

PYMNTS

FEBRUARY 2, 2021

Showrooms are a staple in the furniture and interior design space, but as demand for online shopping experiences proliferates in the B2B segment, furniture suppliers have had to adjust their sales strategies. According to Hatcher, Rustic Deco continues to see a rise in demand for an online sales channel among its business buyers.

Marketing 170

Marketing Strategy Meeting Online 170

Abrigo

OCTOBER 4, 2016

The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy. Another way to increase the volume of loan applications is to drive interest through targeted marketing techniques that are tailored to the desired applicant. In reality, institutions can approach loan growth a variety of ways.

Resources 236

Resources Marketing Strategies Strategy Community 236

Bank Innovation

APRIL 4, 2018

Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? The problem, as it often is with big institutions, comes down to the bottom line. "We

Payments 186

Payments Marketing Strategies Strategy Marketing 186

Perficient

OCTOBER 7, 2020

As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms. Determining a successful automation strategy. This understanding of the enterprise involvement should not be a deterrent but?should

Tools 309

Tools Strategy Training Marketing Strategies 309

Perficient

FEBRUARY 1, 2021

Sales and Marketing. In many of these cases presented, a strong relationship and shared strategy needs to exist between the OEM and dealers for chatbots to be effective. This is one way to develop a unified strategy between all parties to maximize the effectiveness of AI. Simple Questions.

Strategy 409

Strategy Branding Online Marketing Strategies 409

South State Correspondent

NOVEMBER 14, 2024

The insight here is that if you price and market the product correctly, instant payments will not only start to cannibalize other payment channels such as cash, checks, and wires, but it will also have a set of other attributes impacting bank performance. Debt is another dampening factor for deposit outflows.

Payments 195

Payments Study Survey Data 195

Bank Innovation

AUGUST 6, 2019

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

Denver 170

Denver Marketing Strategies Strategy Marketing 170