Perficient

AUGUST 14, 2023

From color choices to layout designs, understanding these data trends can guide future decisions and cultivate a culture centered on continuous improvement. Ultimately, this culture of continuous improvement can lead to improved offerings, more efficient marketing strategies, and, most importantly, increased revenue and growth.

Google 419

Google Tools Analytics Strategy 419

PYMNTS

JANUARY 18, 2018

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up.

Regulation 156

Regulation Innovation Fintech Marketing 156

The Financial Brand

JANUARY 19, 2021

The post 2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies appeared first on The Financial Brand. Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.

Marketing Strategies 42

Marketing Strategies Strategy Trends Marketing 42

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. The result, in some industries, has been a fragmented shopping experience.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

AUGUST 18, 2016

Marketing is an expensive but essential part of any business strategy, and often one with little bang for the buck. Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy.

Data 100

Data Trends Marketing Strategies Strategy 100

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

OCTOBER 6, 2016

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

social media 205

social media Survey Retail Online 205

PYMNTS

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. If you need help with data-driven strategies call 888 243 3470.

Trends 115

Trends social media Strategy Data 115

PYMNTS

MAY 13, 2019

While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines. percent said they prefer to observe market trends before quickly unveiling their solutions.

Innovation 194

Innovation Innovation Strategies Strategy Trends 194

PYMNTS

DECEMBER 23, 2020

With the travel-related perks of yore essentially being turned upside down as a result of the pandemic, Hondal said it’s time for businesses to embrace trends that are relevant today and reflect what people want and need. You’ve got to bring those together, and that is what we're bringing to the market.”. How To Proceed.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

OCTOBER 10, 2019

Tapping into the world of eSports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” said Adam Petrick, global director of brand and marketing at PUMA. Other companies, like Nike and Adidas , have similar deals. Champion and K-Swissesport sell eSport apparel and shoes as well.

Trends 101

Trends Capital Marketing Strategies Branding 101

The Financial Brand

JUNE 26, 2017

Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels.

Marketing Strategies 33

Marketing Strategies Trends Strategy Marketing 33

PYMNTS

SEPTEMBER 11, 2019

Already, trends are emerging that promise to play out with greater steam in the 2020s. billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. Amazon is also part of this trend. and Europe by 2022. VR is expected to generate $1.8

Retail 192

Retail San Diego San Francisco Branding 192

The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing Strategies 36

Marketing Strategies Strategy Marketing Banking Trends 36

PYMNTS

NOVEMBER 13, 2020

The pandemic accelerated a trend toward digital auto loan origination that has been developing for some time," Patrick Roosenberg , director of automotive finance intelligence at J.D. Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. FDX’s stated goal is to unify the financial sector around standardized data-sharing efforts given markets’ growing enthusiasm for open banking.

Data 293

Data Innovation Big Data Marketing Strategies 293

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. But, the platforms you use and the content you share needs to be relevant to the markets that use them. Is your web and social presence measuring up? Are you talking to humans?

social media 76

social media Marketing Google Marketing Strategies 76

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 38

Marketing Strategies Strategy Marketing Banking Trends 38

The Financial Brand

NOVEMBER 24, 2019

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

Marketing Strategies 31

Marketing Strategies Trends Strategy Marketing 31

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

Marketing Strategies 55

Marketing Strategies Marketing Strategy Community Bank 55

PYMNTS

JULY 2, 2018

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. “The

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

AUGUST 12, 2020

According to Pogreb, the industry now has an opportunity to embrace market disruption in ways that can strengthen customer ties and get capital into the hands of business owners who desperately need it as quickly and painlessly as possible. What has changed, however, is how they want to buy products and receive claims payouts.

Policies 229

Policies Marketing Strategies Industry Payments 229

Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results.

Trends 72

Trends Customer Experience Survey Data 72

PYMNTS

JULY 15, 2020

They looked around them and saw their peers indulging in the current trend of spiked seltzers. The product and marketing plan were locked early in the year. Mitchell will be part of the Onda marketing effort, but not a dominant presence. She will help to guide our marketing strategy as an executive in the company,” Gray said.

Los Angeles 204

Los Angeles New York Retail social media 204

PYMNTS

JANUARY 8, 2020

Macy’s performance during the holiday season reflected a strong trend improvement from the third quarter,” CEO Jeff Gennette said, according to CNBC. Customers responded to our gifting assortment and marketing strategy, particularly in the 10 days before Christmas.”. Analysts had been calling for a 1.75

Retail 131

Retail United States Marketing Strategies Report 131

The Financial Brand

OCTOBER 14, 2019

The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.

Marketing Strategies 25

Marketing Strategies Trends Strategy Marketing 25

PYMNTS

JULY 1, 2019

In fact, more than 40 percent of small banks aim to be first to market with their innovations, a twofold increase from 2017 that surpasses that of larger banks. Half of medium-sized FIs prefer to observe market trends before rolling out new innovations. On average, these FIs designate 45.7 percent) and large banks (23.8

Innovation 157

Innovation Innovation Strategies Survey Groups 157

The Financial Brand

AUGUST 16, 2020

Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond accordingly. The post 5 Trends Shaping the Future of Financial Marketing Post Pandemic appeared first on The Financial Brand.

Trends 43

Trends Marketing Branding Big Data 43

PYMNTS

SEPTEMBER 13, 2016

During this live digital discussion, you’ll learn: – The challenges and trends in accommodating mobile customers transacting globally. Armen leads worldwide marketing strategy and execution for ThreatMetrix. Previously, he directed the go-to-market strategy for IBM’s $1B portfolio of 100+ SaaS solutions.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Euclid Analytics’ CEO, Brent Franson, commented to Chain Store Age on this new shopping trend for Gen Z and what it means for retailers.

Study 114

Study Analytics Millennials Retail 114

CB Insights

MARCH 4, 2019

From the growth of autonomous vehicles to flying robotaxis, we identified the top auto tech trends to watch in 2019. GET the 61-page mobility TRENDS report. Download the free report to learn about the biggest emerging trends in mobility and strategies to watch for 2019. Mobility-as-a-Service (MaaS). Electric Vehicles.

Trends 56

Trends Mobile Technology blockchain 56

PYMNTS

DECEMBER 12, 2016

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season. Here are some of the key findings. as of October 2016.

Comparison 100

Comparison Mobile Survey Marketing Strategies 100

The Financial Brand

DECEMBER 4, 2018

Here's what banks and credit unions need to know to craft content that supports their digital marketing strategy in the year to come. The post Major Content Marketing Trends For Banks & Credit Unions In 2019 appeared first on The Financial Brand.

Trends 31

Trends Marketing Marketing Strategies Strategy 31

Long Lasting Ideas

SEPTEMBER 13, 2017

At BankMarketingCenter.com, we’re always on the lookout for how other segments of the economy – beyond the financial sector – market their products. Grab a plate and let’s talk about one of the hot trends in the restaurant business known as farm- to- table. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas.

Marketing 40

Marketing Marketing Strategies Strategy Trends 40

PYMNTS

MARCH 20, 2020

We know from previous downturns and recessions that the payment industry follows the overall market and consumer spend,” Mielke said, in describing overall trends. “So So if consumer spend is going down, the payment industry will feel that decline.”

Software 169

Software Examples Payments Industry 169

PYMNTS

MAY 29, 2020

Our market strategy remains our priority for gaining market share and increasing inventory efficiencies in our top markets. Most stores have only been open for less than two weeks and are located in our smaller markets.

Cards 144

Cards Strategy Marketing Strategies Online 144

PYMNTS

JANUARY 20, 2020

New evidence of that — part of the broader trend of the existential changes in the world of brick-and-mortar retail, changes that are gaining more focus this month — comes from reports that stationery chain Papyrus is closing up shop. And they’re buying fancier specialty cards, often with personal touches,” the report stated.

Retail 183

Retail Millennials Cards social media 183