Bank Innovation

DECEMBER 13, 2019

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

Strategy 243

Strategy Branding Video Marketing Strategies 243

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

Marketing 91

Marketing social media Community Bank Video 91

The Financial Brand

JUNE 15, 2020

Others, like video, will continue their rapid growth after the crisis. The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Some channels, like community events, may only return virtually.

Marketing Strategies 31

Marketing Strategies Strategy Marketing Video 31

SWBC's LenderHub

NOVEMBER 13, 2014

Although this proverb seems like it would only be meaningful to film geeks, marketing teams working for banks and credit unions can also use it as inspiration and apply it to their own video marketing strategy. Income Generation Increase Customer Base Customer Loyalty Marketing'

Video 89

Video Marketing Online Marketing Strategies 89

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

Perficient

AUGUST 14, 2023

Watch our video guide on the Google Optimize sunset replacement and transitioning tips:  This video presents a structured strategy for businesses transitioning from Google Optimize to more robust tools.

Google 419

Google Tools Analytics Strategy 419

The Financial Brand

DECEMBER 9, 2021

Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity. The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Video 41

Video Marketing Banking Trends Analysis 41

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

Video 41

Video Marketing social media Fintech 41

PYMNTS

FEBRUARY 2, 2021

The company’s entire marketing strategy will be far different than its B2C approach, he said, noting that the company will be embracing channels like LinkedIn to reach new B2B buyers. Adjusting marketing, sales and supply chain strategies to meet B2B buyers’ specific requirements is only one part of a successful B2B commerce strategy.

Marketing 170

Marketing Strategy Meeting Online 170

The Financial Brand

DECEMBER 9, 2021

Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity. The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Video 33

Video Marketing Banking Trends Analysis 33

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

Perficient

DECEMBER 1, 2020

Additional digital tools, such as translated website and blog content, multilingual chatbot and live voice assistance, and translated or captioned video. Even in areas that are less ethnically and racially diverse, the growth of both millennial and aging populations is proving to be both a clinical and marketing challenge. Millennials.

Trends 309

Trends Millennials Community Marketing 309

PYMNTS

NOVEMBER 22, 2019

And yet the Chinese consumer keeps spending — on travel, on luxury goods and on video games, among a slew of other items and services. The Chinese eCommerce market has indeed proved buoyant, even in the face of geopolitical tension. There are firms that can advise an internet strategy and logistics strategy,” Tubb told PYMNTS.

Marketing 112

Marketing Course Branding Strategy 112

The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

social media 33

social media Video Branding Strategy 33

The Financial Brand

MARCH 7, 2023

This article From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship appeared first on The Financial Brand. This article From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship appeared first on The Financial Brand.

Video 38

Video Nashville Branding Marketing Strategies 38

PYMNTS

SEPTEMBER 17, 2020

That’s a holiday tradition that pops up every seven or so years when Microsoft and Sony release their Xbox and PlayStation systems’ latest editions, then spend the holiday season slugging it out for dominance in the video-gaming market. Gaming market researcher Newzoo recently estimated that 2.7 A Tale Of Two Strategies .

Video 259

Video Apple Google social media 259

The Financial Brand

JANUARY 24, 2021

Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking. The post Personalized Video Can Boost Engagement and ROI in Banking appeared first on The Financial Brand.

Video 39

Video Branding Customer Experience Marketing Strategies 39

Perficient

MARCH 23, 2021

We’ve broken it down into market segments, in both U.S. broken out by market category: This gives us a quick view into mobile-dominant market categories, such as news, food and drink, people and society, sports, beauty and fitness, shopping, and arts and entertainment. and global views. in every category. data views.

Mobile 421

Mobile Study Community Industry 421

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it! What is Content?

Branding 15

Branding Marketing social media Marketing Strategies 15

PYMNTS

OCTOBER 10, 2019

eSports — a form of gaming in which professional video gamers compete in various games — are growing in popularity, especially in the under-35 demographic, where the percentage of that group numbers 79 percent. CNBC reported the clothes will cost between $25 and $75 and can be bought on the websites of both companies.

Trends 101

Trends Capital Marketing Strategies Branding 101

NCR

MAY 24, 2017

It’s a big question for many businesses, and one that drives a lot of marketing strategies. Every time a person logs on to their favorite online shopping site or video service, for example, they are greeted by name and presented with recommendations based on their previous choices. Engagement through personalization.

Marketing 81

Marketing ATM Marketing Strategies Strategy 81

PYMNTS

MARCH 30, 2020

Digitization and automation in B2B customer outreach has enabled marketing and sales teams to elevate the volume of interactions with potential new clients — but in B2B sales, human interaction reigns. ” Trade shows, Good explained, often account for a significant portion of B2B vendors’ marketing budgets.

Strategy 171

Strategy Tools Marketing Marketing Strategies 171

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

Atlanta 34

Atlanta Marketing Community Bank Community 34

The Financial Brand

DECEMBER 9, 2019

Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and Facebook. The post 6 Marketing Myths Banks and Credit Unions Should Definitely Rethink appeared first on The Financial Brand.

Marketing 27

Marketing Video Google Branding 27

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 98

Analytics Resources Strategy Marketing Strategies 98

Long Lasting Ideas

JANUARY 19, 2015

Does your institution proactively provide your customers and prospective customers with an opportunity to find and read reviews and testimonials, on your web site, online and in other marketing materials? Bank Marketers: Get Proactive with Customer Testimonials. Pros and Cons of Reviews.

Marketing 40

Marketing social media Online Marketing Strategies 40

The Financial Brand

NOVEMBER 19, 2019

Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road. The post Financial Marketing Channels Evolving as Gen Z Joins Banking Users appeared first on The Financial Brand.

Marketing 22

Marketing Video Branding Technology 22

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Conservative bankers might dismiss social media. Read more: [link].

Marketing 40

Marketing Millennials Community Bank social media 40

The Financial Brand

JUNE 24, 2015

The strategies that make email the most powerful digital multichannel strategy for financial marketers.

Marketing Strategies 12

Marketing Strategies Strategy Marketing Video 12

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 37

Marketing Banking Trends Analysis Trends 37

PYMNTS

JUNE 4, 2020

FIs must consider whether digital newcomers will find it easy to understand how to conduct video KYC processes, for example, said Zac Cohen, chief operating officer of global identity verification solutions provider Trulioo , in a recent PYMNTS interview.

Report 158

Report Fraud Security Fintech 158

PopularBank

MAY 15, 2020

How-to articles, Q&As, video or photo demonstrations regularly bring visitors coming back to your site. Marketing consultants can offer a discount helping businesses re-vamp their marketing strategies in this new world. . Take advantage of streaming video or chat to keep your services top-of-mind.

social media 98

social media Video Taxes Community 98

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 29

Marketing Banking Trends Analysis Trends 29

William Mills

SEPTEMBER 11, 2017

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. based on data. Showing the various experiences that each person will see based on the persona.

Marketing Strategies 62

Marketing Strategies Community Bank Strategy Financial Technology 62

The Financial Brand

DECEMBER 29, 2021

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 37

Branding Video Banking Trends Analysis 37

FICO

FEBRUARY 23, 2016

s plot, product placement as a marketing strategy was still relatively untested back in 1982. Please take a look at the short video below, part 2 in our video series on automotive finance, to see just how we create an environment that allows our customers to learn from, act on and improve their decision making.

Video 40

Video Marketing Strategies Industry Analytics 40