Marketing Marketing Strategies White Paper 
PYMNTS
JULY 22, 2020
So far outside of the initial meetings (there was a second one June 26) the group’s activity has been limited to a white paper that summarizes some of the key concerns of the executive members. The white paper also aims right at the Digital 3.0 FIT framework advanced by PYMNTS.
Long Lasting Ideas
FEBRUARY 19, 2020
In a June 2018 white paper, “ Elder Financial Exploitation. at Bank Marketing Strategy + Ideas. The threat of potential financial abuse is one that elderly Americans. are facing at an alarming rate. Why are our elderly more vulnerable to financial exploitation? Continue reading Elder Financial Exploitation.
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Gonzobanker
JANUARY 14, 2016
Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute. ”].
William Mills
JANUARY 14, 2016
Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.
William Mills
JULY 26, 2018
Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.
William Mills
AUGUST 30, 2018
After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO should always be kept in mind when adding to your content marketing strategy. Two weeks ago, we gave you 5 Ways FinTechs Can Benefit from Hosting a Podcast. SEO Benefits.
FICO
MARCH 24, 2021
To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. For more information, see our white paper on “Can Alternative Data Expand Credit Access?”.
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