Walmart Gambles On Youth And Ad Revenue With TikTok Bid
PYMNTS
AUGUST 31, 2020
Those needs are a viable social media to grab younger consumers and an expansion of its eCommerce capacity. Will the under-24 crowd buy enough goods via the nascent area of social commerce? Walmart and Microsoft would need to apply some market muscle to make that happen. percent market share. TikTok’s U.S.
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