Perficient
JUNE 15, 2020
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.
Perficient
FEBRUARY 15, 2021
According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. By understanding the elements that mean the most to their customers, designers and marketers can create more effective offers and messages.
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Perficient
FEBRUARY 7, 2021
According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. By understanding the elements that mean the most to their customers, designers and marketers can create more effective offers and ensure that offer messages convey the most compelling ideas.
Perficient
DECEMBER 14, 2020
Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Ways healthcare marketing teams can build resiliency and strengthen patient trust. Telehealth’s impact on patient acquisition strategy.
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As the CRE market continues to tighten, the rejection of substandard loan documentation is on the rise. As lenders work to accelerate loan documentation to meet demand, they are often dealing with substandard automated loan documentation, which runs the risk of having loan documents challenged.
Perficient
FEBRUARY 9, 2021
In marketing and design circles we often measure success in terms of meeting customer expectations. The expectations-meeting business is notoriously tricky. It’s essential to measure the gap between audience expectations and your offerings, and what the market has to offer. Signals that Shape Desire.
Perficient
MAY 5, 2022
IDC recently included Perficient in the “Loan Collections-Recovery” category of its “ Market Glance: Worldwide Consumer & Small Businesses Lending Digital Transformation Strategies, Q2 2022 (Doc # US49009422, April 2022).” The IDC Market Glance offers an overview of the landscape for consumer and small business digital lending.
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Time is crucial, and leading private lenders are taking the necessary steps to secure their market share before it's too late. This expanded market, once dominated by banks, now provides an opportune environment for private lenders to establish cutting-edge automation workflows to meet the abundant demand of borrowers seeking financing.
Advertiser: ZoomInfo
More meetings. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
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As the commercial lending market continues to evolve, non-QM loans are becoming an increasingly popular offering among lenders looking to create new revenue streams. While lenders took a hit during the pandemic, the housing shortage is driving more investors to seek out non-conventional loans in order to meet demand.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
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As we step into 2024, the lending landscape evolves rapidly with technology, regulations, and market dynamics driving change. For banks and financial institutions to stay competitive and meet the evolving needs of their customers, these drivers must be understood and engaged with.
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Understanding these attitudes and using them to inform marketing messages enables community banks, regional banks and credit unions to better serve their customers. What types of digital technology should you employ to meet the needs of each generation? How are Gen X, Millennials, and Gen Z defined?
Advertiser: Data Robot
Predicting the next CRM state, which can inform the strategy of future marketing communications. This ebook takes an in-depth look at the real challenges facing the retail sector and how AI can be a game changer in meeting those challenges. Predicting the next order based on prior purchase history.
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