Perficient
JUNE 15, 2020
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.
South State Correspondent
MARCH 14, 2022
Investors Await Wednesday’s FOMC Meeting. The FOMC meeting that concludes on Wednesday afternoon has the market’s attention, even though a 25bps rate hike is a foregone conclusion. The market is expecting and pricing in seven hikes this year, but the Fed is unlikely to provide that in Wednesday’s updated Dot Plot.
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TheGuardian
OCTOBER 6, 2022
Chancellor’s meeting with high street lenders comes amid mounting concern over fallout from rising loan rates High street bank bosses will tell the chancellor, Kwasi Kwarteng, that they have growing concerns over the state of the UK’s mortgage market when they gather at Number 11 Downing Street on Thursday.
Perficient
APRIL 20, 2023
Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.
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As the CRE market continues to tighten, the rejection of substandard loan documentation is on the rise. As lenders work to accelerate loan documentation to meet demand, they are often dealing with substandard automated loan documentation, which runs the risk of having loan documents challenged.
PYMNTS
NOVEMBER 19, 2020
The technology is also credited with helping them meet diners’ demands for seamless purchasing experiences as well as enabling them to battle fraud. . One restaurant that is working to incorporate AI into numerous parts of its operations is Boston Market , a Colorado-based fast-casual chain that has 330 locations in 37 states.
Perficient
FEBRUARY 15, 2021
According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. By understanding the elements that mean the most to their customers, designers and marketers can create more effective offers and messages.
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Time is crucial, and leading private lenders are taking the necessary steps to secure their market share before it's too late. This expanded market, once dominated by banks, now provides an opportune environment for private lenders to establish cutting-edge automation workflows to meet the abundant demand of borrowers seeking financing.
Advertiser: ZoomInfo
More meetings. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
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As the commercial lending market continues to evolve, non-QM loans are becoming an increasingly popular offering among lenders looking to create new revenue streams. While lenders took a hit during the pandemic, the housing shortage is driving more investors to seek out non-conventional loans in order to meet demand.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
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As we step into 2024, the lending landscape evolves rapidly with technology, regulations, and market dynamics driving change. For banks and financial institutions to stay competitive and meet the evolving needs of their customers, these drivers must be understood and engaged with.
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Understanding these attitudes and using them to inform marketing messages enables community banks, regional banks and credit unions to better serve their customers. What types of digital technology should you employ to meet the needs of each generation? How are Gen X, Millennials, and Gen Z defined?
Advertiser: Data Robot
Predicting the next CRM state, which can inform the strategy of future marketing communications. This ebook takes an in-depth look at the real challenges facing the retail sector and how AI can be a game changer in meeting those challenges. Predicting the next order based on prior purchase history.
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