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How The B2B Mid-Market Drives Loyalty Through Online Payments

PYMNTS

While the coronavirus crisis certainly accelerated the drive toward digital, the mid-market's commerce digitization push was well underway before the pandemic hit. Corporate buyers are quickly shifting their purchasing habits online, and seeking more efficient experiences from product sourcing through to checkout.

Online 275
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. The expectations-meeting business is notoriously tricky. It’s essential to measure the gap between audience expectations and your offerings, and what the market has to offer. Signals that Shape Desire. What’s Next?

Meeting 309
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Online Auto Sales Are Where The Rubber Meets The Road

PYMNTS

The auto market in general is coming off of some pretty deep nadirs. But the great digital shift to online sales has some road ahead, and it shows where the rubber truly meets the road. Think of it this way: The pie may be (perhaps temporarily) getting smaller; the slices allocated to online car buying are relatively larger.

Meeting 191
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Crafting An (Online) B2B Market For Retailers

PYMNTS

To that end, in Europe, Czech firm Nulisec has debuted an online B2B marketplace focused on European retailers — geared toward improving sales and procurement processes. In an interview with PYMNTS, CEO Lukas Pham said online marketplaces address several pain points. “At Subsequent markets will include Poland and Slovakia.

Online 195
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How Subscriptions Bridge The Online/Offline Learning Divide

PYMNTS

Certain segments of the market have surged, with millions of new subscribers for movie and TV streaming platforms, meal kits and other product boxes. One startup is seeking to meet demand for what has become an essential accessory: face masks. How Outschool Is Taking A Flexible Approach To Meeting Demand For Online Education.

Online 237
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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. And every once in a while, a brand does social media so “next-level” that seemingly the entire online world notices. And while we're not perfect, we do our best to help everyone. Even our old friends.".

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Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Perficient

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309