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Who needs millennials?

Chris Skinner

I have had many, many conversations about reaching the millennial customer. We need to be attractive to millennials? Millennials think differently, how do we reach them? Millennials are rejecting banks, is that right? The challenge today is to think like a Millennial. Blah, blah, blah, blah, blah.

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By 2030 Millennials Will Have $20 Trillion In Wealth. Here’s What They Want In Robo-Advisors

Bank Innovation

Millennials are expected to have $20 trillion in wealth by 2030, according to a July 2018 CB Insights study. Marketing investment options and robo-advisors to this mobile-centric group will require a specific strategy. Currently, millennials’ combined financial assets come up to $4.5 trillion in wealth.

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Four Generational Marketing Imperatives for Engaging Millennials and Gen Z

Banking Exchange

Almost every brand across industries is courting millennials and Generation Z consumers Retail Banking Technology Lines of Business Financial Trends Feature Customers Feature3 People Digital Mobile Tech Management Online Financial Research Fintech.

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NEW DATA: How Bridge Millennials Are Upending The $400 Billion Apparel And Accessories Market

PYMNTS

This lower figure, plus the drive to digitize the market, is making the clothing industry increasingly competitive, with retailers clamoring to attract and maintain shoppers’ loyalty. And it’s easy to see why, as they are inheriting and embracing the apparel market. 25 percent of bridge millennials that buy online prefer Amazon.

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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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Millennials Dump Tesla Stock

PYMNTS

Millennials have been unloading Tesla shares a week before the company revealed disappointing Q1 delivery numbers. The company’s Q1 report sent shares falling by more than 8 percent on Thursday (April 4), according to Markets Insider. Tesla is down nearly 20 percent so far this year.

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The Millennial-Driven Evolution Of Jet.com

PYMNTS

Walmart is energizing its Jet.com engines to power the online eCommerce site that it acquired two years ago. To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. Private Labels and Brand Resellers.