Remove Marketing Remove Millennials Remove Payments
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Millennials Pivot Toward Homeownership; Economic Ripple Effects Still Unknown

PYMNTS

It was only a few short years ago that the conventional wisdom was that millennials were shaping up to be slower entering the homebuying market than their Gen X siblings and baby boomer parents. Millennials are no longer holding back when it comes to homeownership. Things like homeownership. Today’s Buying Boom .

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OAK + FORT: Flexible-Payment Plans Boost Luxury Purchases

PYMNTS

Luxury retailers are also targeting millennial and Generation Z consumers to expand their customer bases, with one report showing that millennials accounted for 35 percent of high-end retail purchases, for example. Australia-based installment payment provider Afterpay , for example, has seen its revenues hit $3.8

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Amex keeps focus on younger customers

Payments Dive

The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.

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Reaching Millennial Travelers With Payments Technology

PYMNTS

Hotels, airlines and homesharing platforms need strategies to satisfy the travel needs of four generations of jetsetters, who each have different booking and payment preferences. Some millennials, in one case, would abandon travel booking processes if their preferred payment method was not offered. All this, Today in Data.

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How To Pay The Millennial Workforce

PYMNTS

Demand for instant and peer-to-peer (P2P) payments is heating up, and financial institutions (FIs) are seeking to cater to that need, knowing that if they don’t, their customers are likely to turn elsewhere. Around the Faster Payments World. Around the Faster Payments World. At present, about 5,100 FIs offer Zelle. In the U.S.,

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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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The persistence of traditional payments among digital natives

Payments Dive

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive. That leads to bad guesses.