Perficient

DECEMBER 1, 2020

Millennials are now the largest adult generation in the U.S., Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Millennials. As the U.S.

Trends 309

Trends Millennials Community Marketing 309

PYMNTS

JANUARY 10, 2020

Hotels, airlines and homesharing platforms need strategies to satisfy the travel needs of four generations of jetsetters, who each have different booking and payment preferences. Some millennials, in one case, would abandon travel booking processes if their preferred payment method was not offered. 59%: Share of U.S.

Millennials 130

Millennials Technology Payments Data 130

PYMNTS

DECEMBER 18, 2018

Millennials value experiences over things, as the familiar digital age adage goes, but sometimes millennials do, in fact, need actual things , such as sofas, beds and tables to furnish their apartments and houses. The Wall Street Journal also noted that “transparency rates highly for a typical millennial site.”

Millennials 165

Millennials Branding Retail Strategy 165

PYMNTS

SEPTEMBER 29, 2020

We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. The exclusive product-drop ecosystem is on fire, the online market and just the frequency with which customers are transacting is definitely elevating.

Millennials 251

Millennials Retail Online Branding 251

PYMNTS

MAY 26, 2020

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

Millennials 153

Millennials Study Groups Survey 153

Payments Dive

FEBRUARY 17, 2017

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. That leads to bad guesses. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive.

Marketing Strategies 208

Marketing Strategies Millennials Payments Strategy 208

PYMNTS

DECEMBER 15, 2017

is a rally cry that would perk the ears of many millennials, but how about “ Mastercard , assemble?”. Assemble for millennials is a toolkit that issuers, corporations and IBCUs can use to enable digital financial solutions, in this case targeting millennials, using a single-access digital prepaid product. What Millennials Want.

Millennials 134

Millennials Management Cards Security 134

PYMNTS

MARCH 13, 2020

Recent data shows that while millennial and Generation Z consumer groups certainly consider themselves to be digital shoppers — nearly 86 percent of millennials consider that to be the case, according to one recent report — large percentages of them still head to physical stores on a regular basis to shop.

Strategy 179

Strategy Millennials Retail Mobile 179

PYMNTS

AUGUST 23, 2017

Millennials get a bad rap for everything from being unable to commit to a job to jeopardizing the cereal market. But, here’s a bit of good news coming out of travel and expense management company Concur: Businesses that have millennials in their workforces may actually save money — at least when it comes to business travel.

Millennials 111

Millennials Policies Management Strategy 111

PYMNTS

DECEMBER 2, 2019

In today’s top payments news, millennials — as well as bridge millennials — were big Black Friday spenders this year. 29 won’t include rigid profit goals but instead will focus on growth strategy and transparency throughout its business sectors. NEW DATA: Millennials Were Black Friday’s Big Spenders In 2019.

Millennials 100

Millennials Strategy Payments United States 100

PYMNTS

JUNE 2, 2016

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. The New York-based e-tailer has seen a 92-percent increase in revenue from email marketing and has doubled its web conversion rate. This has allowed it to bring in automation to the process. ” .

Millennials 100

Millennials Marketing social media Strategy 100

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

Accenture: Banking

APRIL 26, 2017

And the findings will certainly give banks pause for thought as they plan out future strategies for their physical branch networks. A breakdown of the 2016 findings by age (see Figure 2) reveals what many might regard as a surprising outcome—with millennials being by far the heaviest users of branches, tapering down to OAPs as the lightest.

Millennials 277

Millennials social media Innovation Study 277

Perficient

FEBRUARY 10, 2021

Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1. In the next blog entry in this series , learn how to connect with the millennial generation on COVID-19 prevention, and how to build their interest and trust in your healthcare organization during the pandemic.

New York City 484

New York City social media Community System 484

PYMNTS

MAY 6, 2016

Last year, researchers confirmed that millennials are now the largest demographic of the U.S. From the BYOD and enterprise mobility movements, to changing habits in how millennials apply for their jobs in the first place, a younger workforce presents knock-on effects for the entire corporation. Take, for instance, payroll.

Millennials 100

Millennials Mobile Survey Meeting 100

PYMNTS

OCTOBER 4, 2017

Walmart may be America’s biggest retailer and jockeying for a position as one of its biggest grocers, too — but millennials aren’t buying it. A year of acquisitions highlighted a clear strategy to win over younger shoppers by bringing millennial favorites such as Bonobos, Modcloth and multiple online shoe retailers under the Walmart umbrella.

Millennials 100

Millennials Branding Retail Metro 100

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire. What’s Next?

Meeting 309

Meeting Customer Experience Branding Millennials 309

PYMNTS

NOVEMBER 26, 2018

percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. While apps are used for gas station payments by only 4.5

Marketing 153

Marketing Mobile Millennials United States 153

PYMNTS

NOVEMBER 9, 2020

Having digital payment options is even more important to bridge millennials, millennials and members of Generation Z than to the average consumer — and far more important than it is to either Generation X consumers or baby boomers and seniors,” notes the PYMNTS How We Will Shop Report , a collaboration with PayPal.

Retail 261

Retail Millennials Online Tools 261

PYMNTS

JANUARY 21, 2021

One recent PYMNTS study found that 28 percent of millennials now consider themselves debit-centric users, indicating that debit use is also strong among younger generations. New Year, New Fraud Protection Strategies . Debit And The Fraud Catch .

Fraud 148

Fraud Strategy Study Cards 148

South State Correspondent

OCTOBER 3, 2024

” Pricing Tactics for Deposit Accounts Survey deposit pricing and you will see a mix of pricing strategies. This brings up the question, which strategy is better? Pricing Data Around Deposit Accounts Behavioral economics as applied to pricing strategies is difficult to understand because of the large number of variables.

How To 195

How To Strategy Millennials Data 195

PYMNTS

OCTOBER 1, 2020

Offering flexible payment plans is one strategy that can make high-end items appear more attainable to consumers who may not be able to afford them at full cost upfront — and retailers are finding this method effective. In fact, 93 percent of millennial BNPL app users have not been subjected to late fees. in 2016 and moved all its U.S.

Millennials 210

Millennials Retail Maine Payments 210

PYMNTS

AUGUST 23, 2019

Adyen Gains Traction With Mid-Market Firms. Dutch payments processor Adyen showed significant double digit, first half gains, driven by online commerce and global business from mid market firms. So far, Amazon has invested more than $6 billion in India’s growing internet market.

Marketing 116

Marketing Millennials Payments Compliance 116

PYMNTS

NOVEMBER 8, 2016

But not every fast food fan is going to have access to the app since it will be launched only in certain international markets at first, including Australia, Canada, France and the U.K. For some time now, Domino’s has been aggressively courting millennials and using technology to lure them. Take Domino’s, for one example.

Millennials 182

Millennials Online Technology Mobile 182

PYMNTS

JUNE 21, 2018

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. In general, he said, many brands find the Dallas-Fort Worth area to be among their top cities, and markets such as Plano are less costly to open in than those larger cities.

Millennials 109

Millennials Fort Worth Los Angeles San Francisco 109

PYMNTS

OCTOBER 22, 2018

People of all stripes — from millennials to baby boomers, from Generation X to the Greatest Generation — are increasingly swapping the friction of shopping in a store for the convenience of using one of the many connected devices they now own to shop and buy from instead. To track how we will pay, watch how Bridge Millennials pay today.

Millennials 212

Millennials Study Payments Data 212

CB Insights

MARCH 27, 2019

Over the next few decades, baby boomers and Gen X will pass on $30T in wealth to the millennial generation. More than any other generation, millennials are interested in the idea that their investments will have a positive global impact when it comes to issues like sustainability and climate change. PREPARE FOR THE FINTECH FUTURE.

Millennials 77

Millennials Fintech Trends Report 77

PYMNTS

JULY 17, 2020

This brings new urgency to challenges that have long faced subscription providers in a crowded and competitive market, including onboarding, conversion hurdles and the need to offer flexible and customizable plans and pricing options, particularly for users considering ending their subscriptions. The Pandemic Effect.

Course 141

Course Marketing Survey Millennials 141

PYMNTS

FEBRUARY 24, 2017

is looking to make a marketing statement in the eyes of eCommerce shoppers as part of a larger reinvention push. Digital is so important to us as a company,” said Eunice Byun, vice president of global digital marketing. As PYMNTS reported in December , the beauty industry has become ruled by millennials.

Millennials 121

Millennials social media Strategy Branding 121

PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

Branding Millennials Resources Marketing 183

South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. and then testing if they like it or not.

social media 195

social media Tools Marketing Data 195

PYMNTS

DECEMBER 11, 2020

Digital has certainly advanced further and faster than anyone predicted at this time last year, and the ground that’s been taken is unlikely to ever be surrendered back, Helena Mao , vice president of global product strategy for payment solutions at Blackhawk Network , told PYMNTS in a recent conversation. “I

Cards 291

Cards United States Strategy Online 291

PYMNTS

FEBRUARY 25, 2020

Experiential marketing is one of the most commonly discussed and executed strategies in the 2020 connected commerce world. Anthropologie , for its part, is renowned for its creativity and innovation in experiential marketing, while Macy’s is focusing on experiential stores as part of its comeback plan for the year.

Retail 130

Retail Millennials Tools Innovation 130

PYMNTS

MARCH 5, 2019

Gass said that a pivotal prong to the retailer’s strategy for omnichannel commerce is growing the role and relevancy of its brick-and-mortar locations. Rewards and Millennials. And, to help reach millennials, the company has rolled out a “millennial initiative” to bring consumers in this demographic to its stores.

Millennials 148

Millennials Philadelphia Chicago Retail 148

Perficient

MAY 17, 2022

The inevitable end of the chip shortage will expand the pool of vehicles to choose from and lower transaction prices as the market moves toward some semblance of normal. Delinquency rates are rising to levels not seen since the Great Recession, especially among Millennials and Gen Z. Up until now, it’s all good. Until it isn’t.

Strategy 294

Strategy Customer Experience Study Technology 294

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Marketing persona: “women, ages 35-50, married with kids, income over $60K”.

UX 332

UX Meeting Data Groups 332

CB Insights

SEPTEMBER 10, 2019

While the media often portrays millennials as preoccupied with the rising prices of festival tickets and avocado toast, their real financial concerns are a bit more practical. But millennials face significant headwinds in making those financial dreams a reality. get the REPORT on next generation investors. From big banks to big tech.

Millennials 77

Millennials Mobile Lending Cards 77