PYMNTS

FEBRUARY 27, 2018

Target Market. Whipster seeks to serve a variety of riders, including millennials who’re looking for a new way to get around cities. The entire millennial generation is really contemplating modern travel in the urban area,” Olinger said. “The They don’t want cars. They don’t want the hassle of owning a car.”.

Tampa 103

Tampa Millennials San Diego Illinois 103

PYMNTS

OCTOBER 9, 2018

Omnichannel features are becoming more crucial as tech-savvy millennials gain more spending power and influence, according to the PYMNTS Enterprise Retail Grocery Report. A Food Marketing Institute and Nielsen report noted that the majority of U.S.

Seattle 139

Seattle New York Milwaukee Online 139

PYMNTS

MARCH 8, 2016

While larger cities, like Phoenix (2 percent lower) and Tampa (9 percent lower), aren’t presenting spring breakers with that high a level of savings, smaller locales, like Fort Lauderdale (17 percent lower), most certainly are. By virtue of observation, millennials aren’t going after the Airbnb-styled bait.

Tampa 100

Tampa Hawaii Phoenix Miami 100

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

SEPTEMBER 24, 2018

Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. According to Eventbrite data, 78% of millennials would choose to spend money on a desirable experience over buying physical goods. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76

Trends Branding Examples Industry 76

PYMNTS

NOVEMBER 8, 2016

In an annual investment meeting on Wednesday, Kroger executives said they are taking a fresh look at their acquisitions and mergers (A&M) strategy, pointing out there is $100 billion market potential in companies that are defined as requiring a turnaround. New Markets. The grocer’s shares jumped 5 percent following the meeting.

Tampa 155

Tampa Alabama Retail Online 155

CB Insights

SEPTEMBER 7, 2017

IncludeFitness has worked with demographics such as physical therapy, rehabilitation, and nursing homes, though they also target the broader fitness market. Headquarters: Tampa, Florida. Within the past month, the company has expanded its territories and announced plans for additional expansion plans into new markets.

New York 48

New York Exercises Training Maryland 48