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Amex keeps focus on younger customers

Payments Dive

The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.

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How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Perficient

Millennials are now the largest adult generation in the U.S., Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Millennials. As the U.S.

Trends 309
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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In other markets, the rise of marketplaces is giving old organizations new perspective. For more on this and other news in the platform economy, visit the Playbook’s News and Trends section. An AI-Powered Visual Shopping Experience For Millennials, Gen Z. To learn more, visit the Playbook’s feature story.

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The Rapid Rise of Mobile Marketing Trends in Millennial Consumers

Bank Innovation

The face of banking and financial education has changed how we market in the course of a few short years. Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. Smartphones have become the device of choice for well over half of digital media […].

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Number Of Millennial Households Expected To Soar Over Next 10 Years

PYMNTS

A lot of millennials are still living at home with their parents, but as more and more of them begin moving out in the coming years, they could have a significant impact on both the housing and rental markets. So what will fuel this significant growth in new millennial households?

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Accounts Of Millennial Sobriety May Be Oversold

PYMNTS

Have millennials started starving a segment of commerce in a socially positive way? That is the recent question on minds of trend piece writers, with the publication of a recent Atlantic article that postulates the latest trend sweeping generation Sriracha is sobriety. Data from U.S. percent — of down from 60.8 Data from U.S.

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Reynolds CEO: Recreating Grocery’s Home Goods Aisle For The Millennial

PYMNTS

It is difficult to ask for market penetration much better than 90 percent. However, he noted, that doesn’t mean Reynolds can kick back, rest and feel confident that it has gotten this market locked down. That’s because the market is always moving, and the consumer is always changing. Moving On Millennials .