Amex keeps focus on younger customers
Payments Dive
DECEMBER 16, 2024
The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.
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Payments Dive
DECEMBER 16, 2024
The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.
Perficient
DECEMBER 1, 2020
Millennials are now the largest adult generation in the U.S., Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Millennials. As the U.S.
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PYMNTS
AUGUST 23, 2019
In other markets, the rise of marketplaces is giving old organizations new perspective. For more on this and other news in the platform economy, visit the Playbook’s News and Trends section. An AI-Powered Visual Shopping Experience For Millennials, Gen Z. To learn more, visit the Playbook’s feature story.
Bank Innovation
DECEMBER 6, 2018
The face of banking and financial education has changed how we market in the course of a few short years. Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. Smartphones have become the device of choice for well over half of digital media […].
PYMNTS
JUNE 29, 2016
A lot of millennials are still living at home with their parents, but as more and more of them begin moving out in the coming years, they could have a significant impact on both the housing and rental markets. So what will fuel this significant growth in new millennial households?
PYMNTS
APRIL 9, 2019
Have millennials started starving a segment of commerce in a socially positive way? That is the recent question on minds of trend piece writers, with the publication of a recent Atlantic article that postulates the latest trend sweeping generation Sriracha is sobriety. Data from U.S. percent — of down from 60.8 Data from U.S.
PYMNTS
FEBRUARY 10, 2020
It is difficult to ask for market penetration much better than 90 percent. However, he noted, that doesn’t mean Reynolds can kick back, rest and feel confident that it has gotten this market locked down. That’s because the market is always moving, and the consumer is always changing. Moving On Millennials .
PYMNTS
SEPTEMBER 30, 2020
Luxury retailers are also targeting millennial and Generation Z consumers to expand their customer bases, with one report showing that millennials accounted for 35 percent of high-end retail purchases, for example. For more stories on these and other BNPL headlines, read the Tracker’s News and Trends.
PYMNTS
DECEMBER 5, 2019
In addition, according to the study, affordability will be key, which will be a benefit for mid-sized markets. The market is still years away from reaching an adequate supply of homes to meet today’s demand from buyers. The broad price moderation will continue to offer opportunities in mid-sized markets in the Midwest and South.”.
Perficient
FEBRUARY 18, 2021
That said, many lessons can be learned by looking across various industries for best practices around understanding the customer journey, engaging brand experiences, and Millennial and Gen Z customer acquisition and servicing. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.
PYMNTS
APRIL 6, 2019
“It was meant to be a criticism of the art market, and I think it’s going to double the value of the work.”. Because the millennial art buyers are arriving – and what they buy, how they buy it and how they relate to it is very different than prior generations. It’s a very fast-moving market.”. million, including fees.
PYMNTS
OCTOBER 1, 2020
The data also demonstrated that payors tend to underestimate the instant payments demand in the market, believing that more than two-thirds of their payees will continue working with them in the absence of instant payment offerings. Fast Fact No. 4: Receivers value instant payouts enough that they are willing to pay to get paid that way.
PYMNTS
JULY 17, 2018
When one tries to Google the phrase “millennials and mortgages,” something curious happens. Two different – and in some cases, mutually exclusive sounding – accounts of millennials and their home-buying habits, or lack thereof, emerge. Those consumers are buying houses, and are a driving force in some markets.
PYMNTS
AUGUST 28, 2019
Forget millennials – well, at least for a moment. The items are sold in small quantities to catch the interest of Generation Z and millennial consumers who aren’t interested in buying in bulk. Gen Z Trends. Millennials still have a lot of influence in retail but don’t turn your back on Generation Z. That’s not all.
PYMNTS
JANUARY 10, 2020
They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.
PYMNTS
SEPTEMBER 11, 2018
Is there a secret sauce for merchants to capture the evolving millennial? One formula that offers engaging consumer experiences, and doesn’t insult the intelligence of millennials, is a combination of private-label debit and rewards or loyalty programs. Reaching Millennials. However, millennials care about more than price.
PYMNTS
DECEMBER 3, 2020
Yet, the two most connected consumer groups — bridge millennials and superconnected consumers — have changed their habits the most. Both bridge millennials and superconnected consumers own more connected devices than the average consumer and are considered to be on the cutting edge of digital adoption.
PYMNTS
AUGUST 25, 2019
Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. Kohl’s is following a retail movement to offer curated collections so shoppers can explore new trends. In another attempt to reach millennials, Kohl’s partnered with Popsugar to launch a clothing line last September.
PYMNTS
APRIL 24, 2019
As data security and transparency become greater concerns across a number of markets, some services are already working to confront the challenges. Putting this into practice would call into question whether or not Airbnb could operate in several state markets — a win for hotels. Around the Payments and the Platform Economy.
PYMNTS
MARCH 16, 2018
It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.
PYMNTS
DECEMBER 30, 2020
The trend toward BNPL solutions is particularly notable among certain consumers groups. The December edition of the Buy Now, Pay Later Tracker® explores how consumers’ shifts toward using BNPL solutions in stores and online accelerated during the holiday shopping season, as well as how this trend is poised to grow in the year ahead.
PYMNTS
SEPTEMBER 27, 2020
Sezzle , the installments payments platform, will be working on buy now, pay later (BNPL) services with Target , a press release says, which will test how the popular payment trend works with the retail giant's operations.
PYMNTS
DECEMBER 17, 2019
That trend promises to get even bigger in 2020. It said that 70 percent or more of millennials are involved in B2B buying decisions. “As Even so, Amazon has been steadily moving into the business-to-business market via Amazon Business. B2B Gets Younger.
PYMNTS
MAY 20, 2017
Are millennials eating too many avocados on toast for their own good? The crux of the debate is this: are first- time home sales down because, given the choice of a two car garage and a yard in the suburbs, millennials have, en masse, decided they’d rather enjoy a more richly-delicious brunch experience, week in and week out?
PYMNTS
JUNE 26, 2017
It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.
PYMNTS
NOVEMBER 27, 2017
It’s time to shift gears when it comes to a commonly held perception about millennials and vehicle ownership. After years of believing millennials were disavowing the practice, recent studies indicate the millennial generation is kicking the tires on the concept of owning or leasing their own set of wheels after all.
PYMNTS
DECEMBER 11, 2019
Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. To learn more about these and other stories, visit the Playbook’s News & Trends section.
PYMNTS
MARCH 20, 2018
But recently, lawmakers from opposite sides of the aisle came together on an initiative aimed at helping the credit union market. To find more on these stories and other headlines from around the CU space, check out the Tracker’s News and Trends section. Helping CUs Engage and Retain Millennial Talent . About the Tracker.
PYMNTS
MARCH 8, 2019
News came this week, as noted across sites such as CNBC , that millennial homeownership has been creeping along. The pace might hint at a long-term trend that would see, we would wager, a glut if it doesn’t pick up. Millennials surpassed Generation X in terms of home-buying via dollars spent at the end of last year.
PYMNTS
DECEMBER 17, 2019
That trend promises to get even bigger in 2020. It said that 70 percent or more of millennials are involved in B2B buying decisions. “As Even so, Amazon has been steadily moving into the business-to-business market via Amazon Business. B2B Gets Younger.
PYMNTS
NOVEMBER 1, 2016
This is also the case for the drinking habits of millennials vs. baby boomers. According to PYMNTS research, millennials of drinking age drank 42 percent of the wine that was drunk in 2015, with the average millennial downing just over three glasses in a sitting. Either way, millennials want their beverages to speak to them.
PYMNTS
NOVEMBER 30, 2020
market for food delivery. DoorDash wrote in its S-1 that “58 percent of all adults and 70 percent of millennials say that they are more likely to have restaurant food delivered than they were two years ago, and we believe the COVID-19 pandemic has further accelerated these trends.”. population. …
PYMNTS
NOVEMBER 29, 2016
There seems to be no shortage of ways the millennial workforce is disrupting the status quo. The same goes for corporate travel, with millennial professionals turning to mobile and virtual services to book travel, manage expenses and ensure a smooth business trip. Sharing Economy.
PYMNTS
MAY 2, 2019
The payment company said research shows millennials are spending the most on groceries, streaming and commuting. Because this card focuses on everyday spending like groceries, transit, gas and streaming services, its target market is very wide,” said CreditCards.com Analyst Ted Rossman in an email to PYMNTS.
PYMNTS
AUGUST 6, 2019
The point is that when it comes to wedding planning — especially those put together by millennials, who are finally coming into their own as important consumers — there is always a better way to go about things. It’s not like we created the trend,” he said.
PYMNTS
DECEMBER 14, 2020
The Wall Street Journal cited unnamed sources over the weekend as saying that Affirm decided to push its IPO off until at least January, apparently to let markets calm down and avoid the massive first-day “pops” Airbnb and DoorDash recently saw. Some market watchers attribute the gains to what’s called the “Robinhood Effect.”.
Banking Exchange
OCTOBER 21, 2021
Almost every brand across industries is courting millennials and Generation Z consumers Retail Banking Technology Lines of Business Financial Trends Feature Customers Feature3 People Digital Mobile Tech Management Online Financial Research Fintech.
PYMNTS
DECEMBER 24, 2020
If there was a defining trend for payments in 2020, or a trend that gained the most traction compared to 2019, it was buy now, pay later (BNPL). Companies like Afterpay , Affirm , Klarna and even the newly combined Rent-A-Center and Acima are participating in the explosion of this trend. Buy Now, Pay Later.
Accenture: Banking
APRIL 26, 2017
Given that this trend is coinciding in with an ongoing shift by younger consumers towards more innovative channels—the likes of wearables, social media and instant messaging—it’s possible that the continued strong usage of branches is a transitory effect. What’s more, this desire isn’t limited to older people. Stay tuned. [1-5]
PYMNTS
NOVEMBER 9, 2020
Having digital payment options is even more important to bridge millennials, millennials and members of Generation Z than to the average consumer — and far more important than it is to either Generation X consumers or baby boomers and seniors,” notes the PYMNTS How We Will Shop Report , a collaboration with PayPal.
PYMNTS
DECEMBER 14, 2020
customers, he said Afterpay has become as much of a marketing channel for its retail partners as it is a financing tool. Furthermore, Molnar said that Afterpay’s gross losses over the past 12 months were 1 percent, which is significantly lower than the credit card market, and the company’s average transaction size is only $150.
Jeff For Banks
APRIL 4, 2024
These were up-and-coming bankers, the future leaders of our industry, identifying industry trends that will have the greatest impact on their bank, in no particular order. But not until $1 trillion went from banking to money markets. Now the oldest millennial is 43 (see table by Statista). Cost of funds is leveling off now.
PYMNTS
AUGUST 23, 2019
Adyen Gains Traction With Mid-Market Firms. Dutch payments processor Adyen showed significant double digit, first half gains, driven by online commerce and global business from mid market firms. So far, Amazon has invested more than $6 billion in India’s growing internet market.
PYMNTS
JUNE 21, 2018
The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. In addition, these spaces provide restaurants and bars so consumers can grab a bite or enjoy a drink as they shop for the latest trends.
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