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As Classic Video Games Turn Into Collectibles, Can eCommerce Keep Up?

PYMNTS

It seems that old-fashioned video games are that hot new item, assuming they are in pristine condition and come in factory packaging, according to a new report in The New York Times. No doubt millennials will be blamed for some of this, as they have been scapegoated for the decline of diamonds and certain fast-casual restaurant chains.

Video 226
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What Post-Millennials Like

PYMNTS

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. Some call them Generation Z, some call them post-millennials. Some call them Generation Z, some call them post-millennials.

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What Billie Eilish Can Teach Lenders About Capturing the Gen Z Market

SWBC's LenderHub

Whether it’s Jimi Hendrix’s guitar playing on the Woodstock stage during the Summer of Love, Video Killed the Radio Star blasting on MTV in the 1980s, or 2Pac and Biggie dominating 90s hip hop charts, baby boomers, Gen X, and millennials alike identify with unique musical influences. Every generation has a sound that defines its era.

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Why Retailers Should Stop Focusing On Millennials

PYMNTS

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

Marketing 195
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How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Perficient

Millennials are now the largest adult generation in the U.S., Additional digital tools, such as translated website and blog content, multilingual chatbot and live voice assistance, and translated or captioned video. Going further, they adapted some of those learnings to apply to all of their marketing strategies. Millennials.

Trends 309
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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. The exclusive product-drop ecosystem is on fire, the online market and just the frequency with which customers are transacting is definitely elevating.