Marketers Focus On Mobile Shopping For The Holidays
PYMNTS
NOVEMBER 11, 2016
That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. The BDO survey shows that CMOs are predicting a 4.7 That figure is tied with the highest projection ever in the 11-year survey.
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