Boxed And Costco Have Their Roots In A 1970s New Jersey A&P Store
PYMNTS
FEBRUARY 6, 2018
In the 1970s, the venerable The Great Atlantic & Pacific Tea Company (A&P) was losing market share. To try to increase its market share, A&P came up with a novel way to sell groceries: It decided to sell its most popular items in their original wholesale bulk packaging — for a much cheaper price.
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