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How The B2B Mid-Market Drives Loyalty Through Online Payments

PYMNTS

While the coronavirus crisis certainly accelerated the drive toward digital, the mid-market's commerce digitization push was well underway before the pandemic hit. Corporate buyers are quickly shifting their purchasing habits online, and seeking more efficient experiences from product sourcing through to checkout.

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Crafting An (Online) B2B Market For Retailers

PYMNTS

To that end, in Europe, Czech firm Nulisec has debuted an online B2B marketplace focused on European retailers — geared toward improving sales and procurement processes. In an interview with PYMNTS, CEO Lukas Pham said online marketplaces address several pain points. “At Subsequent markets will include Poland and Slovakia.

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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation.

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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. Some might think that online stores would have done better than brick and mortar stores during the pandemic. .” Digital transformation isn’t just having an online store.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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IKEA Goes Online In Second Indian Market

PYMNTS

Swedish furniture company IKEA now has a second online-only store in India, this one in Pune. IKEA India Market Manager Per Hörnell said in a statement, “Maharashtra is a very important market for IKEA, and we see a lot of potential in Pune.

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Online Grocery Tees Up A Post-Crisis Market

PYMNTS

It’s easy to play Monday morning quarterback for the growth of online grocery. When consumers need essential items but get scared by a high-touch environment, it’s only natural for online numbers to spike. The prevailing data and wisdom at this point is that, yes, online grocery has spiked due to COVID-19. 1 through March 15.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.