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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

This means that thanks to recent Apple upgrades in their operating system, most phones are now capable of receiving Rich Communication Services (RCS) messages in addition to traditional SMS. Banks are now putting RCS on their marketing and product development road map. This can lead to inconsistent user experiences and limit its reach.

Marketing 195
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Strengthening Our Global Delivery Capabilities with PSL

Perficient

trillion (USD) in 2023 with outsourcing contributing to 60% of market growth. In the same way, Perficient leverages our more than 1,000 full-time employees in our fully owned and operated global and domestic delivery centers to deliver quality with every client engagement. A Shared Commitment to Our Clients.

Software 617
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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. Data + Marketing. Peak Creative. Digital is accelerating roadmaps.

How To 508
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6 Digital Payment Trends Set to Transform 2025

Perficient

Recommended Approach : GenAI can assist various payment processes by creating personalized and tailored payment experiences through loyalty programs, discounts, and curated product recommendations. Additionally, AI can enhance accessibility and mobile development through voice and conversational payments, improving user experience.

Trends 221
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The Benefits of Utilizing a Progressive Web Application in Digital Commerce

Perficient

Operational costs associated with PWAs are a fraction of its cost to run and maintain native apps long-term. PWAs are fast and do not request loading new pages for every user interaction. The end-user experience becomes much easier to keep consistent than across a myriad of touchpoint technologies.

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Reimagining The Bank As A Technology Company

PYMNTS

Intimidated by the scale and cost of a massive technological overhaul, large financial institutions (FIs) may approach their digital transformation (DX) journeys gradually, targeting various areas of operations to modernize one-by-one. “Banks are technology companies,” Rio Tinto recently told PYMNTS. Preparing For The Future.