Abrigo

OCTOBER 21, 2020

Key Takeaways Trepp's head of Commercial Real Estate Finance outlined the current CRE market and looked at the future of CRE during Abrigo's recent ThinkBIG conference. This post by Hayley Collier , Trepp's Marketing Communication Specialist, was originally published on Trepp's blog and can be found here. The pandemic's impact on CRE.

Marketing 312

Marketing Lending Risk Management Retail 312

Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

Marketing 309

Marketing Video Examples Branding 309

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

JANUARY 26, 2021

This included pulling all the links for 28 domains split into three markets: Technology, Health, and Finance. Perficient selected 3,000 queries across the Technology, Health, and Finance market sectors (1,000 queries per sector). All linking pages were stripped of “www” (if present). Link Index Size – API Data.

Study 529

Study Tools Data Analysis 529

Perficient

JULY 10, 2020

Achieving these commitments will require clinical, marketing, and operations teams partnering more closely together and in a way they never have before. As these services are typically elective care, further shut-downs – as is happening in Texas right now – present additional financial loss. The $200B question.

US 522

US Marketing Automation Marketing System 522

South State Correspondent

APRIL 22, 2024

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

Marketing 195

Marketing St. Louis Analysis Study 195

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Conference 195

Conference Marketing social media Data 195

PYMNTS

JANUARY 28, 2021

They have provided critical support for those developing markets during the pandemic and will continue their importance after the pandemic is in the rearview mirror, a report by Oxford Economics , commissioned by Western Union , has found.

Innovation 294

Innovation Marketing National Report 294

Perficient

JANUARY 4, 2021

Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos rank differently on Google and YouTube and what that means for your video strategy. ?

Video 531

Video Google Strategy Marketing 531

Perficient

OCTOBER 26, 2020

The Michigan Council of Women in Technology (MCWT) virtually presented the 12 th annual Embrace the Moment – MCWT Digital Signature Gala on Saturday, October 17, 2020. This event empowers female leaders in Michigan who change the world through technology.

Michigan 493

Michigan Technology United States Leadership 493

Perficient

MARCH 7, 2021

With this new update, your meeting layout will auto-adjust based on who turns on their video, starts speaking, or begins to present content. Presenter Mode. With this latest update, you’ll be able to change how you and your meeting content appear to your audience when presenting. Meeting Updates. Dynamic View.

Meeting 508

Meeting Video Compliance Operations 508

South State Correspondent

AUGUST 14, 2024

To effectively differentiate their services, commercial lenders will need to be thought leaders, understand their market and industries, and provide more insightful advisory services. Other measures of return are also common, such as return on assets or equity, net present value of cash flow, or time to break even.

Tools 195

Tools Marketing Community Bank Community 195

Perficient

NOVEMBER 30, 2020

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

NOVEMBER 27, 2020

The happy hour was a hit, with presenters spanning six cultures and over thirty event participants! Our Perficient teammates each presented on their cultures and countries, sharing and storytelling about what makes them unique. ” Meet Our Presenters. Mariana Huber (Corporate Marketing) shared about her Mexican heritage.

St. Louis 322

St. Louis Community US Leadership 322

Perficient

JUNE 29, 2020

Personalization drives success within marketing campaigns. The use of personalized content allows marketers to transition from batch and blast emails to more highly targeted one-to-one email communications. If your team uses Marketo Custom Objects the only way to present that data to your users is via Velocity Script Tokens.

Montana 348

Montana Examples Data Marketing 348

Abrigo

FEBRUARY 1, 2023

This change in approach introduces new variables in the interest rate projections that for decades have been a non-issue as we were effectively in a 0% interest rate market. Markets move in unpredictable ways when least expected. This happens when market expectations are for a reduction in inflation or a flight to safety.

Marketing 195

Marketing Strategy eBook Policies 195

Perficient

FEBRUARY 24, 2021

Always choosing to go against the grain, Jon Bostock has consistently succeeded at the toughest challenges presented by companies both large and small. Apple | Spotify | Amazon | Google | Stitcher. Episode Guest Profile. Over the following year, he initiated and shepherded a sale that valued the company at $500 million.

Branding 441

Branding Case Study Digital Strategies Strategy 441

Perficient

AUGUST 14, 2020

Next week, I, along with Perficient’s Financial Services Chief Strategist Scott Albahary, will be presenting a webinar “ The Secret to Acquiring and Retaining Customers in Financial Services.” There are two parts of that strategy: Customer experience with an emphasis on design and empathy. I look forward to you joining us.

Company 309

Company Strategy Customer Experience Analytics 309

Perficient

OCTOBER 26, 2020

Regular market disruptions are commonplace and can have an adverse impact on business operations and financial forecasts. It’s critical to be aware of these market disruptions early on, so that you can act and revise financial forecasts accordingly. Come prepared with your questions for Perficient’s team. Register today!

Operations 309

Operations Tools Strategy How To 309

Perficient

JUNE 30, 2020

This is in spite of the data we will present later in this report that suggests people are becoming more comfortable using voice with their devices in front of others. but it’s important for all digital marketers to understand what role voice as a form of input may play in their overall strategy.

Trends 592

Trends Mobile Survey Study 592

PYMNTS

JANUARY 7, 2021

They are also, according to most recent reports, still several years away from the market. All in all, according to Apple, the much-anticipated wearable, while actively under construction at present, will not be on the market until 2023 at the absolute earliest. Facebook Soon To Release Smart Glasses .

Apple 261

Apple Marketing Innovation US 261

Perficient

SEPTEMBER 11, 2020

Even in trying times, opportunity presents itself to those that are vigilant and watchful. When looking at total US grocery sales through all channels and share of the overall US market, the opportunity is massive for grocers big or small. What does that mean for other businesses in the food and grocery industry?

Industry 309

Industry US Exercises Online 309

Perficient

JULY 22, 2020

This output usually comes in a lengthy and beautiful PowerPoint presentation that brings home the key points. It forms the start of a new approach for your organizations hiring, investment, and go to market activities. Perficient has actually done well here partly because of our own go to market strategy.

Strategy 322

Strategy Technology Marketing Strategies Marketing 322

Perficient

DECEMBER 21, 2020

Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains why YouTube is the best platform for publishing videos. ? ? ? ? ?. YouTube Marketing Resources. Eric: Hey, everybody, Eric Enge here, I’m the Principal for the Digital Marketing Solutions business unit here at Perficient.

Video 348

Video Google Resources Study 348

Perficient

SEPTEMBER 30, 2020

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. This taught us that the market could change rapidly and in unexpected ways.

Video 508

Video Survey Strategy Marketing 508

South State Correspondent

NOVEMBER 13, 2023

Our article last week ( HERE ) discussed the “power of three” marketing rule and how to use it for loan proposals. We have enhanced our website to be a marketing resource for our lenders, and we make it available to all community bankers (without charge or any other obligations). The loan proposal generator is easy to use.

Tools 195

Tools Online Marketing Community 195

Bank Innovation

MARCH 19, 2020

For insights into these questions, Bank Innovation and INV Fintech, its sister banking innovation services platform, will present a special Zoom meeting on […]. What is the role of innovation in response to these rapidly unfolding events? How will banks and startups work together?

Meeting 293

Meeting Fintech Innovation Customer Experience 293

Perficient

NOVEMBER 10, 2020

Join us to learn why OneStream is a market disrupter in CPM with 100% customer success and referenceability. But if you’re unable to make it, all registrants will receive links to the presentation materials and a recording of the on-demand webinar post-event. You will learn: How a unified application can support multiple CPM processes.

How To 309

How To Analytics Report Analysis 309

Perficient

MAY 15, 2023

Doing so will offer them the insights needed to tailor services and develop highly personalized products that can be presented to the most relevant customers at the right times. Institutions can also compare their customer data with external data (ie. market trend data, economic data, etc.)

Data 275

Data Conference New York City New York 275

South State Correspondent

AUGUST 15, 2022

Our online proposal generator is an easy-to-use tool that allows lenders to create, save, update, print, and share standard formatted PDF presentations with borrowers. This presentation comes before the term sheet and gets borrowers talking about structure rather than pricing. A portion of a presentation for our bank is shown below.

Tools 195

Tools Lending Online Training 195

South State Correspondent

AUGUST 15, 2022

Our online proposal generator is an easy-to-use tool that allows lenders to create, save, update, print, and share standard formatted PDF presentations with borrowers. This presentation comes before the term sheet and gets borrowers talking about structure rather than pricing. A portion of a presentation for our bank is shown below.

Tools 195

Tools Lending Online Training 195

Perficient

JUNE 15, 2020

That’s because the CTMS market is relatively mature. Organizations with products on the market have had CTMS solutions in place for many years. We hope our experience will shine through the presentation. As you might expect, the bulk of the CTMS work we see revolves around migrations compared to new implementations.

System 332

System Operations Data Management 332

Perficient

NOVEMBER 3, 2020

You might google “top sunglass trends for 2020” and be presented with a list of articles and blogs detailing the latest trends in shades. Google has trained us to search for these types of questions through their fantastic search engine results, and that trained behavior is still present and active today.

social media 332

social media Google Branding Training 332

Perficient

SEPTEMBER 9, 2020

For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business?

Resources 340

Resources System Marketing Strategies Strategy 340

Perficient

FEBRUARY 8, 2021

With that, Amazon has traditionally had strict rules on re-marketing to consumers who purchase through their platform, which presents challenges as you’d likely be able to make more margin if you sold directly to these customers. If you sell on Amazon, the consumers who purchase your products are not your customers, they’re Amazon’s.

Strategy 539

Strategy Maine Software Trends 539

PYMNTS

DECEMBER 1, 2020

Shares of Slack subject to the deal comprise roughly 55 percent of the present outstanding voting power of the Slack common stock. Market watchers had been anticipating that Salesforce would announce an agreement to purchase Slack following the market close on Tuesday.

Software 272

Software Meeting Marketing Technology 272

Perficient

JULY 15, 2020

We then present a Functional, Capability and technical Matrix. Functional – their journey entails shoring up data to the C Suite who can make better decisions towards product adoption, improved sales, forecasting, outreach, better marketing campaign. Let us now walk the above with a Marketing use case. Best Practices.

Data 497

Data Customer Experience Analytics Industry 497