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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

Banks are now putting RCS on their marketing and product development road map. Marketing and Promotions : Banks can create visually appealing and engaging promotional content, including videos and images, to capture customer attention and drive engagement. This can lead to inconsistent user experiences and limit its reach.

Marketing 195
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Banking-as-a-Service Moves Past Its Missteps To A Better User Experience

PYMNTS

It created an experience of confusion, and sometimes even distrust, from the end user's vantage point. As the market heads into 2021, however, there are opportunities to learn from those missteps and discover how platforms can capture the low-hanging fruit by wielding BaaS to empower, not complicate, the user experience.

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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Well one of the biggest challenges right now is humanizing the digital experience. The Situation.

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The Benefits of Utilizing a Progressive Web Application in Digital Commerce

Perficient

For organizations, unifying all these experiences within a single common skillset allows a dramatic cost reduction compared to the alternative of having desktop, mobile, and native apps running different technologies on different platforms/systems. When Does a PWA Not Make Sense?

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Why Cross-Border Payments Still Present Challenges

PYMNTS

So, why do cross-border payments present so many challenges? Despite rapid market growth, international payments have been hampered by country-specific regulations, while transactions being channeled through intermediary banks can take days to complete and often come with fees. Currently, there are 0.7

Payments 181
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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Tencent WeChat and WeChat Pay

Chris Skinner

Things have moved at a pace and ferreting around the internet this morning, I found this fascinating presentation by Matthew Brennan (you can get a PDF by emailing info@chinachannel.co). WECHAT MARKETING IS DEAD THESE ARE JUST SOME OF THE SILLY THINGS WE CAN EXPECT MEDIA TO START SAYING ABOUT WECHAT IN THE NEXT 12 MONTHS.