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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

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Why Digital Deposit Marketing Should Get More of Your Resources

South State Correspondent

In the last quarter, the money market world has changed, which has important implications for banks. Not only is it less competition, but the influence that money market funds have on banks is substantial, and so it means less pressure on rates.

Resources 271
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Lending and credit risk resources: The top downloads of 2023

Abrigo

Here are the top resources. Aside from formal training, one way that banks and credit unions can ensure staff are attuned to the latest regulations and best practices is by routinely sharing lending and credit risk resources. Click the header next to each number to visit the corresponding top banking risk resource.

Resources 221
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Mastercard to cut 1,000 employees in restructuring

Payments Dive

The card network is shrinking its workforce as it restructures the company to focus more resources on some international markets.

Resources 418
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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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These resources on interest rate risk, liquidity, and CECL got the most downloads in 2023

Abrigo

Here are the top resources. Papers, infographics on risk management Resources related to banking headlines were popular For banking risk and accounting staff, managing challenges tied to interest rates, liquidity, and credit portfolios will remain top-of-mind in 2024.

Resources 221
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Fortnite, Minecraft Accounts Big Business On Black Market

PYMNTS

Tens of thousands of stolen Fortnite accounts are being sold on the black market in a $1 billion a year trade, according to Bloomberg. If any of them match up with the game's accounts, they're sold on the black market. The news outlet cited a report from Night Lion Security , which looks into companies' vulnerable points.

Marketing 289
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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. And yet only 43% of marketers are completely satisfied with the quality of their data.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.