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25 Million Mobile Users, Only 2 Million on Bank of America’s Erica

Bank Innovation

Keep in mind that we started the rollout earlier this year with Rhode Island (which has a relatively small population) and completed in all markets in June," Betty […]. Bank of America might have 25.3 million active mobile users, but only two million of those users are using the bank's virtual assistant Erica.

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Citizens Access Targeting ‘Optimizers’ to Grow Deposits Beyond the Bank’s Footprint

Bank Innovation

Citizens Access, the digital-only arm of Rhode Island-based Citizens Financial Group, has grown to about $4 billion in deposits, mostly from new customers outside the bank's traditional footprint, since its launch in July 2018. If you build it, the optimizers will come.

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Bringing The Farmers Market Online With Apps

PYMNTS

Customers download the app through the Apple App Store or Google Play and sign up for the service and choose the market that suits them. At the same time, Tortora noted the technology has been adopted by farmers markets nationally (the company white labels its product as well). The Products and Vendors.

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Big Tech Antitrust Hearing Rescheduled For July 29

PYMNTS

The hearing’s official subject is: “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google.” Amazon is expected to discuss the pandemic and how consumers are using digital channels to shop at major retailers, including Walmart , which is Amazon’s competitor.

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Using Debit Cards To Bridge The Stimulus Accessibility Gap

PYMNTS

Many individuals received the cards in unmarked envelopes and threw them out because the recipients believed they were scams or marketing offers. The cards are expected to reach 4 million consumers and offer them a low-cost method to quickly tap into the funds, but initial rollouts have hit hurdles. Download the Tracker to read more.

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Under Armour Names Amazon Exec New CMO

PYMNTS

Under Armour has announced that Andy Donkin, who served as Amazon’s head of worldwide and mass brand marketing for the past four years, will serve as the sports apparel retailer’s new chief marketing officer. He will now oversee Under Armour ’s global marketing campaigns. Donkin will start on Aug. 22, according to Forbes.

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Mastercard And BJ’s To Offer A ‘Priceless’ Boston Experience

PYMNTS

The credit card company and retail wholesaler announced on Tuesday (Aug. 2) that they are running a contest to reward shoppers who pay with Mastercard credit, debit or prepaid cards at BJ’s locations in Rhode Island, New Hampshire, Maine and Massachusetts. The prize? Maripi Jalandoni, EVP of U.S. ”

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