Bank Innovation

MAY 3, 2017

Facebook is the key to online traffic—but most small businesses run to the social media king to drive in-store traffic, too. More than 40% of SMBs will turn to Facebook for a boost in in-store traffic, according to a survey of 250 SMBs across the U.S., conducted by digital marketing technology company Netsertive.

social media 239

social media Study Survey Online 239

William Mills

SEPTEMBER 23, 2021

According to a survey of more than 500 college students done by Zogo , 76% of respondents did not know what a credit union was. Consistently sharing the right content on the right platform will boost credit unions’ education and membership efforts. Credit unions have lost a lot of ground with Gen Z and millennials.

social media 66

social media Millennials Marketing Maine 66

PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 At least one recent survey shows that the potential is awakening in 2020. It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

social media 144

social media Branding Survey Strategy 144

William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

social media 40

social media Training Tools Video 40

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.

Marketing 91

Marketing social media Video Community 91

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. EMarketer also found that nearly two-thirds of millennial internet users searched social networks for coupons in the third quarter of 2015.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 45

social media Fintech Branding Trends 45

NCR

APRIL 20, 2016

The promise of genuine engagement with customers through social media is drawing the attention of traditional businesses, like banks. However, their use of social media platforms has grown in recent years to include memes, unique content, and customer service elements. How Banks Should Operate on Social Media.

social media 40

social media Video America Operations 40

PYMNTS

FEBRUARY 4, 2020

Amazon , in one case, had to close its Spark social shopping entry last year – but multiple market dynamics could drive growth for social shopping in 2020. Data: 2019: The year Amazon shuttered its Spark social shopping entry. All this, Today in Data. 9.2B: Approximate amount spent on eCommerce orders on Cyber Monday.

social media 130

social media Survey Data Marketing 130

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. Capturing Gen Z.

social media 155

social media Report Study Trends 155

PYMNTS

OCTOBER 22, 2018

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. Instagram is not just appealing to teenagers; it is also drawing more marketers. for its annual survey, which is in its third year.

social media 143

social media Survey Branding Apple 143

PYMNTS

MARCH 2, 2020

That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of Business. According to Moorman, marketers look at traditional accounting metrics, such as sales or profits. The very best metrics to use in marketing are the forward-looking ones,” Moorman said. One explanation?

Customer Experience 151

Customer Experience Retail social media Survey 151

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

Jeff For Banks

AUGUST 1, 2011

Financial Brand August 2010 Survey of Banks Social Media Presence [link] Frank Sorrentino’s (Twitter: @franksiii) Blog [link] Susquehanna Bank’s blog [link] Chase’s Community Giving Facebook page [link].

social media 68

social media Branding Survey Community 68

Celent Banking

OCTOBER 15, 2014

The combination of product evolution, specialized analytics-savvy consultants, professional services firms, and cloud computing, has brought advanced analytics swiftly down market. Celent recently surveyed about 100 North American banks and credit unions to understand the state of analytics adoption and the drivers behind its growth.

Survey 202

Survey Data Analytics Leadership 202

PYMNTS

APRIL 17, 2020

Those were quantified yesterday in a new Internet Advertising Bureau survey that shows a steep decline expected in ad spending across digital media. The IAB surveyed more than 200 U.S. media properties programmatic providers and media platforms. By nature of its membership, TV was not heavily represented.

social media 188

social media Survey Google Branding 188

Perficient

JULY 30, 2020

Louis Post-Dispatch survey.” Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Colleagues now engage in philathropic and social activites through technology like video calls, Microsoft Teams , and social media. ” Jason Hudnall , general manager.

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

MAY 27, 2020

With thousands of customer interactions happening each day, we need a solution for our dealerships that is of the highest quality, personal and cost-effective,” said David Telfer , national manager of digital marketing at Lexus, in the announcement.

Online 151

Online Management social media Branding 151

PYMNTS

MARCH 13, 2017

70 percent of SMEs didn’t use tax software in 2016 , found Office Depot in its most recent Small Business Index survey. According to Office Depot senior director of contract marketing, Christine Nessen, “SMBs should strongly consider transitioning to tax software.”. 37 percent of SMEs in the U.K. small businesses.

Financial Technology 127

Financial Technology Technology social media Taxes 127

PYMNTS

NOVEMBER 26, 2018

billion, according to surveys commissioned by the company. In addition to supporting brick-and-mortar businesses, 41 percent of consumers surveyed said they shopped small businesses online. Small business owners surveyed said they count on an average of 29 percent of annual sales to happen during the holiday season.

social media 193

social media Survey National Community 193

PYMNTS

SEPTEMBER 12, 2017

Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. The companies recently released a survey based on 503 B2B buying companies, conducted in June.

Millennials 123

Millennials social media Case Study Survey 123

Insights on Business

JUNE 14, 2017

IBM has developed Watson Marketing capabilities to help banks discover insights beyond the abilities of conventional computing. Using Watson Marketing analytics, data sources such as images, video and social media can be coaxed to reveal insight. .” Maximize personalized upsell and cross-sell opportunities.

Marketing 156

Marketing social media Millennials Customer Experience 156

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing.

Compliance 15

Compliance Survey Marketing social media 15

Abrigo

OCTOBER 19, 2016

The survey identified some general marketing-related guidelines for business development by examining firms that were successful, in particular, at generating referrals. It can also mean contributing articles to industry publications or engaging on social media, such as LinkedIn. Help others.

How To 150

How To Marketing Study Guidelines 150

PYMNTS

JUNE 18, 2019

Pinterest has rebranded its third-party partner program Marketing Partners into Pinterest Partners to facilitate a greater number of shopping experiences on its platform, according to a report by Retail Dive. The company has around 291 million active users, many of whom use the platform for shopping ideas when they go out to retail stores.

social media 115

social media Study Retail Customer Experience 115

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

FEBRUARY 25, 2020

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

JULY 2, 2018

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook.

social media 124

social media Policies Marketing Strategies Branding 124

Independent Banker

JULY 30, 2015

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Leading a team of marketing and communications experts, he is an outside-the-box thinker who believes strongly in the mission of the organization and the importance of community banks.

Resources 70

Resources social media Marketing Tools 70

PYMNTS

NOVEMBER 11, 2016

Retailers are optimistic about prospective sales and growth into 2017 by means of holiday deals, according to the American Express Holiday Growth Pulse survey — one of 1,502 small and middle-market businesses across various industries. And 81 percent of middle market retailers also believe sales will be stronger.

Retail 115

Retail social media Marketing Survey 115

Accenture

OCTOBER 3, 2017

The drive towards open banking gives them a direct line into a potentially lucrative market. And, crucially, it’s a market where they’re well placed to deliver the flexible, personalized experiences consumers demand. Trust in online platforms and social-media companies as providers of payments services is low. So why not?

social media 188

social media Millennials Online Fraud 188

PYMNTS

MAY 20, 2020

The news service reviewed the survey to be sent to the public, digital services providers and the EU member countries. The survey illustrates that regulators are considering whether all online platforms, or only larger ones or those at particular risk of exposure to illegal activities by their users, should be subject to removal notices.

Regulation 131

Regulation social media Google Survey 131

PYMNTS

AUGUST 4, 2020

According to the survey, three-quarters of them (75 percent) report being positive about the future. but in all eight of the markets in which we did the research.”. For instance, Visa’s survey found that 78 percent have adapted how they pay. The thing that really blew me away was how optimistic small businesses are,” he said.

Study 315

Study Survey social media Online 315

PYMNTS

APRIL 27, 2017

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. This time around, Piper Jaffray surveyed 5,500 teens with an average age of 16 from 43 different states in the U.S. C’est la vie.

Millennials 104

Millennials social media Survey Video 104

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. “If championships. That’s a lot of clutter.

social media 141

social media Branding Examples Marketing 141

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand.

Marketing 37

Marketing Survey Branding social media 37

PYMNTS

APRIL 1, 2020

GoodFirms surveyed more than 100 of the top eCommerce experts to determine the most effective tactics for small-scale online shops. The respondents placed their votes for the best strategies among four choices: content marketing, PPC ads, email marketing and social media marketing.

social media 216

social media Retail Michigan Strategy 216