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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Should Banks Be on Social Media?

NCR

The promise of genuine engagement with customers through social media is drawing the attention of traditional businesses, like banks. However, their use of social media platforms has grown in recent years to include memes, unique content, and customer service elements. How Banks Should Operate on Social Media.

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Software Co BigCommerce IPO Soars 183 Pct

PYMNTS

The offering was led by Morgan Stanley, Barclays, Jefferies Financial Group and KeyBanc Capital Markets, Bloomberg reported, with the company trending on the Nasdaq under the symbol BIGC. According to a PYMNTS report , Tiger Global Management plans to buy at least one-fifth of the shares in the IPO. 4) for $24 each.

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Making A Plant-Based Jerky For The Lone Star State

PYMNTS

Texas might be known for its BBQ, chicken-fried steak or chili, but food innovators in the Lone Star State are making their mark with meat-free products inspired by the local culinary landscape. The company uses the prickly pear because it is the Texas state plant.). The Market.

Texas 139
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Big Tech Compliance Tracker: Facebook Disables Some Instagram, Messenger Functions In Europe; Amazon Delays Merchant Fulfillment Fee Increases

PYMNTS

“It will force businesses to turn to subscriptions and other in-app payments for revenue, meaning Apple will profit and many free services will have to start charging or exit the market,” Dan Levy , Facebook’s vice president of Ads and Business Products, wrote in the post. State Attorneys General Sue Google Over ‘Exclusionary Tactics’.

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Vans Skates Into LA With Community-Driven Concept

PYMNTS

The brand is well-known for using its community of skateboarders for design ideas and marketing. store opening signifies a new Vans chapter as we continue our mission and commitment to being community- and experience-focused,” said Carly Gomez, VP of marketing, Americas at Vans. Our downtown L.A. “Downtown L.A.