PYMNTS

FEBRUARY 9, 2017

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

social media 100

social media Retail Marketing Survey 100

PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. A smaller number, 15 percent, are 35 and older. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207

Marketing social media Video Case Study 207

Bank Innovation

JANUARY 22, 2019

Apple Pay was trending across social media today on news the payment option will soon be accepted at Target, Taco Bell and other major U.S. According to Apple, 74 of the top 100 U.S. merchants now accept Apple Pay. The company touted the service’s ease of use, security and speed at the register. But […].

Apple 170

Apple Trends Retail social media 170

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195

Marketing social media Branding Apple 195

PYMNTS

SEPTEMBER 23, 2019

In the September Credit Union Tracker , PYMNTS explores the latest in the world of CUs, including friction between CUs and the ABA, the increasing importance of social media for member engagement, and how CUs are regaining their personal touch in an increasingly digital world. Deep Dive: How CUs Leverage Social Media.

social media 157

social media Trends Michigan United States 157

PYMNTS

DECEMBER 17, 2020

Right now, there’s only an iOS version of Shop Party available, and the video sessions are limited to 5 people and the 1,000+ brands currently available on Verishop.com — but retail watchers predict this Zoom call with a buy button trend has only scratched the surface. Shop Party for the win!” New Uses For Existing Tech .

Trends 203

Trends Video social media Los Angeles 203

Gonzobanker

NOVEMBER 16, 2023

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media.

social media 97

social media Marketing Millennials Trends 97

PYMNTS

AUGUST 14, 2018

Hotels have enjoyed the rewards of word-of-mouth marketing for years, but they now face a challenge: how can they deal with a deluge of requests from bloggers and influencers wanting to spread the word about their properties in exchange for a stay? It’s not just the people who have a large following on social media,” Gabrielle said.

social media 100

social media Video Examples Comparison 100

Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. These reviews will still remain a key factor… for now.

social media 332

social media Google Branding Training 332

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. How Does This Trend Shape Retail? Capturing Gen Z.

social media 155

social media Report Study Trends 155

Abrigo

JULY 7, 2015

Offers of insight and ways to generate business growth and increase effectiveness have flooded the market. Today, technology trends like Big Data are colliding in ways that drive productivity and progress toward a future of potential competitive advantages in the accounting market. Cloud accessibility. is a confusing term.

Technology 150

Technology Marketing social media Big Data 150

PYMNTS

MAY 16, 2018

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered. Fashion Through Social Tagging.

social media 101

social media Trends Customer Experience Study 101

Gonzobanker

JANUARY 4, 2022

These fintech and banking trends should be on financial institutions’ radar in the year ahead. This list of top banking and fintech trends for 2022 won’t tell anyone anything they haven’t already heard about. what trends should be on their strategic priority list for the coming year. Trend #1: The Great Overdraft Overhaul.

Trends 183

Trends Fintech social media Strategy 183

PYMNTS

NOVEMBER 24, 2020

But while some might think the mobile banking innovation trend is a U.S.-dominated Mobile isn’t a developed market phenomenon. Social media and getting comfortable with [digital interactions] are not developed world phenomena,” he said. dominated advancement, Wain said that is a mistake. Mobile isn’t a U.S. phenomenon.

Mobile 310

Mobile social media Fintech Innovation 310

PYMNTS

AUGUST 23, 2019

In other markets, the rise of marketplaces is giving old organizations new perspective. For more on this and other news in the platform economy, visit the Playbook’s News and Trends section. That’s where AI can come in, says Lihi Pinto Fryman, co-founder and chief marketing officer for visual AI software-as-a-service company Syte.

Millennials 165

Millennials Trends Meeting social media 165

PYMNTS

MAY 2, 2020

“Ad and marketing spend has been either cut drastically or thrown out of the window,” said Khyara Ranaweera, digital director of The Lifestyle Agency, a firm specializing in luxury lifestyle PR and affiliate marketing through links on blogs and social media. ” And influencers are feeling the hit.

Meeting 195

Meeting social media New York Trends 195

Abrigo

DECEMBER 17, 2019

Both established markets and emerging vendors on the Dark Web have been actively promoting fresh inventory and steep discounts for holiday sales, including Black Friday and Cyber Monday. Another popular category in the underground is account markets. Fraud Trends. Holiday sales aren't limited to legitimate businesses.

Fraud 307

Fraud Tools social media Cards 307

PYMNTS

MAY 16, 2019

Across the European Union (EU), technology providers and social media platforms are increasingly playing a bigger role in the Open Banking ecosystem. Social Media Sites and Payment Innovations Under PSD2 and GDPR. Social media sites are tightening their grip on payments as PSD2 opens the door for third-party companies.

social media 161

social media Compliance Data Innovation 161

PYMNTS

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. The value of earned media grows – and everyone wants to grab control of it. Content strategy.

Trends 115

Trends social media Strategy Data 115

Abrigo

JANUARY 4, 2023

Crypto market a perfect environment for fraud. There are several reasons why cryptocurrency markets allow fraud to flourish: There is no bank or centralized authority to flag suspicious transactions and attempt to stop fraud before it happens, as there is with fiat currency. Growing popularity. Top 10 crypto scams.

social media 195

social media Fraud cryptocurrency Trends 195

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

Perficient

JULY 31, 2020

Gartner says that in order for companies to innovate “their way beyond the post-COVID-19 world, data and analytics leaders require an ever-increasing velocity and scale of analysis in terms of processing and access to succeed in the face of unprecedented market shifts.”

Data 354

Data Analytics Strategy social media 354

PYMNTS

NOVEMBER 17, 2020

That adoption trend applies to every single B2B channel. From its purview overlooking 30 million transactions a day, Worldpay’s B2B leader said that another important trend she is seeing involves channels moving from marketing to sales, especially on special media sites.

social media 270

social media Video Trends Payments 270

PYMNTS

JUNE 29, 2020

Canadian payments service RevoluPAY , for one, recently received a Pan-European revised Payment Services Directive (PSD2) banking license that allows it to provide solutions for businesses in the European market. For more on these stories and other headlines, read the Tracker’s News & Trends. About the Tracker.

How To 239

How To Payments Management social media 239

PYMNTS

AUGUST 6, 2020

The offering was led by Morgan Stanley, Barclays, Jefferies Financial Group and KeyBanc Capital Markets, Bloomberg reported, with the company trending on the Nasdaq under the symbol BIGC. According to a PYMNTS report , Tiger Global Management plans to buy at least one-fifth of the shares in the IPO. 4) for $24 each.

Software 194

Software social media Austin Texas 194

PYMNTS

SEPTEMBER 27, 2018

While some players look to stand out with new takes on mobile order-ahead, others are simply trying to get in on the trend. The app features digital, shareable gift cards, loyalty points and rewards, and social media connection. Around The Mobile Order-Ahead World. For the full story, download the Tracker. About The Tracker.

Trends 128

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PYMNTS

NOVEMBER 14, 2018

“You can then plow that profit back into your business … the digital advertising market is helping to fuel that growth,” he said. And for the first half of 2018, social media revenue (which is considered advertising delivered on social platforms, including social networking and social gaming websites and apps) generated $13.1

social media 144

social media Online Video Mobile 144

Abrigo

FEBRUARY 8, 2024

You may not be in the market for a relationship, but you can help protect others from falling for romance scams. The 2023 figures have not yet been released, but they are looking to continue the upward trend. Scammers can use details shared on dating sites and social media platforms to better target victims.

Fraud 221

Fraud social media Training Trends 221

Accenture

APRIL 26, 2017

Given that this trend is coinciding in with an ongoing shift by younger consumers towards more innovative channels—the likes of wearables, social media and instant messaging—it’s possible that the continued strong usage of branches is a transitory effect. But our study gives no indication of that. Stay tuned. [1-5]

Millennials 277

Millennials social media Innovation Study 277

PYMNTS

JULY 2, 2018

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

AUGUST 10, 2018

The California-based social media giant recently filed a patent describing a messenger bot that enables users to pay for items, and can understand and reply to users’ requests, according to reports. To read more on these stories and other headlines from around the space, check out the Tracker’s News and Trends section.

Trends 100

Trends Payments social media Online 100

PYMNTS

DECEMBER 11, 2019

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Technology and social media company Facebook is also growing more involved in the sharing economy.

Marketing 132

Marketing Millennials social media Case Study 132

South State Correspondent

MAY 1, 2024

Gentle Monster Background Founded in 2011 by Kim, Gentle Monster initially struggled to break through against large brands like Luxottica which controls an estimated 30% of the US market, and is behind almost every single designer eyeglass brand you can think of, including Ray-Ban, Oakley, Armani, Ralph Lauren, Chanel, Prada and many more.

Innovation 195

Innovation social media Branding Marketing 195

PYMNTS

OCTOBER 21, 2019

The move comes amid growth in the larger maternity market, however, with sales of that apparel expected to reach $7.7 Growing number of working pregnant women and increasing demand from developing regions are the basic factors that will boost the maternity apparel market,” that report said. Larger Trends.

Trends 101

Trends Retail social media Online 101

Perficient

MARCH 8, 2021

In this video, Matt Ruud, Director of Digital Marketing at Perficient, and Eric Enge, Principal of Digital Marketing, dive into Step 3 of the 4 steps to a successful migration – Launch – and discuss what every marketing executive needs to consider when launching their migrated site.

Video 309

Video Marketing social media Report 309

PYMNTS

NOVEMBER 14, 2019

Luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. . The plan is to create a space that mixes physical with digital.

social media 110

social media Retail Branding Trends 110

PYMNTS

OCTOBER 6, 2018

That said, at the point when crime sprees are getting in on the trend, we may have officially reached the point where we can definitively say there is one reboot too many in the world. Social media channels, particularly the photo-based Instagram, are excellent places for celebrities to connect with their fans — and show off their stuff.

Los Angeles 148

Los Angeles social media Trends Report 148