William Mills

MAY 11, 2017

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Step 1: Attract.

Marketing 46

Marketing social media Software eBook 46

William Mills

JUNE 15, 2017

Fast forward to the present date and video has taken the social media world by storm; over half of video content is viewed on mobile and YouTube is reporting more than 1 billion views on mobile per day. Creating a video doesn’t have to be a complex process or require a new line item in your marketing budget.

Video 75

Video Strategy social media Austin 75

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

Jeff For Banks

SEPTEMBER 29, 2012

Additionally, every bank marketing and compliance officer should work together to create a written policy that answers all the “fear” questions to management’s satisfaction. A former bank marketing executive, Dana has written a white paper entitled, “Banks & Blogging: Why they should, why they don’t, and how to go about it.”

social media 65

social media Compliance Guidelines Groups 65

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

William Mills

JULY 21, 2016

In order to maximize the amount of traffic coming to your website, there are other SEO tactics that you must implement: create targeted content in blogs and white papers, promote content via social media and use public relations to create inbound links. Create targeted content in blogs and white papers.

social media 40

social media Google Customer Experience Video 40

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 43

Georgia social media Omaha Nebraska 43

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 43

Georgia social media Omaha Nebraska 43

Insights on Business

JANUARY 12, 2016

All companies, especially financial services firms , segment their customers to fine-tune their marketing based on unique circumstances. For example, a couple considering purchasing their first house has different needs than a couple saving for retirement. How do you go deeper into those segments to give customers more personalized service?

Analytics 79

Analytics Analysis social media Groups 79

Insights on Business

DECEMBER 3, 2015

Worse, other sources of data that didn’t fit into the usual database structure – emails, letters and later, social media postings – went mostly untapped. But this was inevitably time-consuming and expensive, and the results were difficult to scale. That’s all changed.

Data 70

Data social media Trends Industry 70

Insights on Business

DECEMBER 3, 2015

Worse, other sources of data that didn’t fit into the usual database structure – emails, letters and later, social media postings – went mostly untapped. But this was inevitably time-consuming and expensive, and the results were difficult to scale. That’s all changed.

Data 70

Data social media Trends Industry 70

PYMNTS

JULY 1, 2016

In their new white paper, titled “The Importance of Permission Marketing in the Digital Age,” TSYS’ Strategic Marketing Director Morgan Beard and Andy Kulina, Managing Director of Cambridge Loyalty, take an in-depth look at what it really takes to not only reach consumers today but bring value to their tech-centered lives.

Branding 106

Branding social media Examples Marketing 106

The Financial Brand

NOVEMBER 20, 2018

From tweets and Instagram Stories to white papers, successfully leveraging content is a skill every financial marketer must master. The post 7 Keys To Unlock Killer Content in Financial Marketing appeared first on The Financial Brand.

Marketing 29

Marketing Branding social media 29

NCR

JUNE 29, 2016

Viacom Media Networks. Wharton FinTech , the first student led FinTech initiative, has published two white papers on Millennials’ relationship with banks ( June 2015 and May 2016 ). Banks who capture market share amongst Millennials will be those who develop applications prioritizing the Mobile experience. 75% of U.S.

Millennials 45

Millennials social media User Experience Mobile 45

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. A recent HubSpot report supports this, with 63 percent of marketers indicating that generating traffic and leads is their top challenge, essentially the Holy Grail for marketers.

eBook 41

eBook Marketing Automation Marketing social media 41

Insights on Business

JANUARY 12, 2016

All companies, especially financial services firms , use micro segmentation to fine-tune their marketing based on unique circumstances. For example, a couple considering purchasing their first house has different needs than a couple saving for retirement. How do you go deeper into those segments to give customers more personalized service?

Analytics 70

Analytics Analysis social media Groups 70

Insights on Business

JANUARY 12, 2016

All companies, especially financial services firms , segment their customers to fine-tune their marketing based on unique circumstances. For example, a couple considering purchasing their first house has different needs than a couple saving for retirement. How do you go deeper into those segments to give customers more personalized service?

Analytics 70

Analytics Analysis social media Groups 70

Insights on Business

JANUARY 12, 2016

All companies, especially financial services firms , segment their customers to fine-tune their marketing based on unique circumstances. For example, a couple considering purchasing their first house has different needs than a couple saving for retirement. How do you go deeper into those segments to give customers more personalized service?

Analytics 70

Analytics Analysis social media Groups 70

William Mills

AUGUST 30, 2018

After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO should always be kept in mind when adding to your content marketing strategy. Podcasts are primarily spread through word of mouth and secondarily through social media. SEO Benefits.

Fintech 41

Fintech social media Branding Marketing Strategies 41

Insights on Business

JANUARY 22, 2016

Big data, mobility, social media and cloud computing are changing the way people live, work and think – and forcing banks to develop new strategies to meet ever-shifting customer expectations. To see beyond market segmentation and gain insight into their motivations, preferences and habits. Time is of the essence.

social media 79

social media Analytics Innovation Big Data 79

William Mills

JUNE 28, 2018

Social media links. Does the company have a Twitter, LinkedIn, Facebook or other social account? Embed the direct link to each individual social media site into the logo. What should NOT be in the newsroom: Sales or marketing material. Keep these articles to the company’s social media accounts.

Company 41

Company social media Branding Leadership 41

William Mills

JANUARY 19, 2017

In our white paper, How is the Evolution from Print to Digital Changing Fintech PR? Here are 3 ways , we further discuss how the rise of digital media has changed our approach to public relations. As an example, let’s take a look at ABA Bank Marketing. In October 2015, the publication moved to online-only.

Fintech 40

Fintech social media Industry Marketing 40

Insights on Business

JANUARY 22, 2016

Big data, mobility, social media and cloud computing are changing the way people live, work and think – and forcing banks to develop new strategies to meet ever-shifting customer expectations. To see beyond market segmentation and gain insight into their motivations, preferences and habits. Time is of the essence.

social media 70

social media Analytics Innovation Big Data 70

Insights on Business

JANUARY 22, 2016

Big data, mobility, social media and cloud computing are changing the way people live, work and think – and forcing banks to develop new strategies to meet ever-shifting customer expectations. To see beyond market segmentation and gain insight into their motivations, preferences and habits. Time is of the essence.

social media 70

social media Analytics Innovation Big Data 70

William Mills

JULY 18, 2016

Five of the most important strategies for optimizing your website for SEO: identify the keywords most important to your company, optimize your website technically, create targeted content in blogs and white papers, promote content via social media and use public relations and inbound links. Mobile Friendly.

social media 40

social media Google Mobile Software 40

Insights on Business

JANUARY 21, 2016

Big data, mobility, social media and cloud computing are changing the way people live, work and think – and forcing banks to develop new strategies to meet ever-shifting customer expectations. To see beyond market segmentation and gain insight into their motivations, preferences and habits. Time is of the essence.

social media 70

social media Analytics Innovation Big Data 70

Banking 2020

DECEMBER 15, 2014

As pointed out in the UNC Kenan-Flagler Business School white paper Maximizing Millennials in the Workplace , millennials have grown up in a highly supervised, orchestrated environment as parents carefully strategized their exposure and involvement in various sports, activities and educational pursuits. Be transparent.

Millennials 58

Millennials Management How To social media 58

FICO

MARCH 24, 2021

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. For more information, see our white paper on “Can Alternative Data Expand Credit Access?”.

Data 59

Data social media Resources Examples 59

William Mills

JUNE 21, 2018

Communicating the win helps educate relevant markets about what the business was recognized for and why. Organizations should also leverage their existing owned media channels (including social media, website, and email marketing) to further promote the award win.

How To 42

How To social media Industry Technology 42

William Mills

APRIL 26, 2018

That’s easy to see as 2017 had its share of scandals and mishaps ranging from social media blunders to poorly planned advertising spots, as well as a host of poorly executed responses to the many natural disasters that occurred last year. In today’s fast-paced, business environment, it’s not if a company will face a crisis, it’s when.

How To 41

How To social media Training Strategy 41

FICO

JUNE 22, 2017

Thus, these developments will lead to innovations not just in niche markets like social media monitoring, but they will also have the ability to drive innovation in education, health care, transportation, speech recognition, and many other markets. This post originally appeared on the SIIA blog.

Tools 55

Tools Compliance Innovation social media 55

William Mills

NOVEMBER 1, 2016

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

Technology 40

Technology US Marketing Customer Experience 40

FICO

DECEMBER 5, 2022

These experiences occur across multiple channels: mobile, desktop, bot-assisted chat, social media, automated phone management, and in-branch. . When it comes to applying for accounts and loans, people are about as likely to exaggerate their income as they are to brag on social media. Sarah Rutherford.

Survey 52

Survey Fraud Digital Banking social media 52

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Tim Dubes (VP, Marketing). Maria Gurina (Bus. Man, that’s true.

Video 40

Video Lending social media Analytics 40

William Mills

MAY 10, 2016

Industry Solutions Marketing Mgr.). Assaf Frenkel (VP, Product & Marketing). He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency. Chris Edgington (Sr. Paul Jacobs (Sr.

San Jose 40

San Jose Customer Experience Mobile social media 40

FICO

JANUARY 8, 2021

For FICO, customer development means working with customers through all the stages of the lifecycle – from marketing to originations to customer management. The primary lesson from financial companies’ response to COVID-19 market trends is that financial challenges cannot be tackled in isolation. Here are our top 5 posts from 2020. #1.

Analytics 52

Analytics Analysis Lending Management 52