Perficient

FEBRUARY 8, 2021

With that, Amazon has primarily focused on a direct to consumer structure and caters more to end-user customers vs. the traditional B2B channel; that is, until a few years ago when the ecommerce titan really put some weight behind its B2B strategy– and boy has it made some waves. Not Your Customer. Competitor Transparency. Channel Conflict.

Strategy 539

Strategy Maine Software Trends 539

Perficient

JANUARY 4, 2021

Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos rank differently on Google and YouTube and what that means for your video strategy. ?

Video 531

Video Google Strategy Marketing 531

Perficient

SEPTEMBER 10, 2020

Becoming digital is the best way to keep pace with changing market realities and customer expectations. But as planning cycles shorten and companies pivot to address the unexpected, the fundamentals of strategy formulation still apply. Good strategy is grounded in insight and vision. A survey of U.S. Become Agile, Stay Agile.

Digital Strategies 405

Digital Strategies Strategy Customer Experience Leadership 405

Perficient

JUNE 15, 2020

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Accenture: Banking

OCTOBER 5, 2020

This series of blogs looks at the future of banking in Growth Markets in a post-COVID-19 world. The post Digital Maturity + COVID-19 Resilience = Strategy appeared first on Accenture Banking Blog. My second blog introduced our COVID-19 Resiliency Index (CRI), and showed how mapping each bank’s ranking on….

Strategy 365

Strategy Marketing Digital Banking 365

Payments Dive

MAY 27, 2022

Pursuing environmental, social and governance goals offers advantages in forging customer relationships and luring talent amid a tight labor market, a Mastercard executive said.

Strategy 397

Strategy Marketing 397

Perficient

FEBRUARY 18, 2021

As the financial services industry continues to go through its digital transformation, executives are craving new strategies and tactics to help position them against their competitors. Financial institutions that best leverage digital strategies and technologies in innovative ways will create new value for consumers and businesses.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Accenture: Banking

SEPTEMBER 7, 2022

Every bank of every size in every market will soon be forced to make a high-stakes decision: What should we do about super-apps? A bank’s answer to this simple, powerful question could mean nothing less than rewriting its strategy and rewiring its business model. And as we describe in our latest report on the top….

Strategy 322

Strategy Marketing Report Trends 322

Perficient

DECEMBER 21, 2020

Real-time data strategy is on every organization’s roadmap. Organizations can avoid both pitfalls of a real-time data strategy by following three, easy-to-administer guidelines. Having well-defined answers to these questions will help build a solid and successful strategy. Setting Up Your Data Strategy.

Strategy 322

Strategy Data Guidelines System 322

Perficient

MAY 16, 2022

Knowing your customer goes well beyond the marketing personas and the messages you’ve put to the market. More importantly, it’s the values your associates demonstrate when acting upon your value proposition in the market. Even so, the mentality of your service providers, whether a phone agent or an in-person experience, matters.

Strategy 294

Strategy How To Industry Marketing 294

Perficient

FEBRUARY 10, 2021

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

Digital Strategies 324

Digital Strategies Marketing Strategy Marketing Strategies 324

Perficient

MARCH 22, 2021

Technical Marketers running personalization campaigns need content. By using experience fragments, Marketers can build modular content or “distributed content” This means that a marketer can send a blog CTA to Facebook, a display ad, or a mobile app from a single editor. All this results in significant extra effort.

Marketing 322

Marketing Marketing Strategies Strategy Video 322

Perficient

MARCH 10, 2021

podcast , we interview Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy. Kim Williams-Czopek is a Director of Digital Strategy at Perficient. In Episode 5 of the What If?

Strategy 493

Strategy Digital Strategies Customer Experience Leadership 493

Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

Strategy 496

Strategy Marketing Strategies Regional Marketing 496

BankUnderground

DECEMBER 4, 2024

Their flexibility, low premia and underlying leverage appeal to all market participants ranging from conservative investors hedging against intraday market volatility to aggressive traders speculating for quick profit generation. The improved market conditions have encouraged both market participation and innovation.

Marketing 124

Marketing Risk Management Retail Capital 124

Perficient

NOVEMBER 11, 2020

Business Insider Intelligence / Research and Markets. TREND 7: Organizations will continue looking to Social Determinant of Health strategies to help understand health disparities – including those highlighted through COVID-19 infections – and alleviate some of the financial strains while delivering high quality care.

Trends 618

Trends Strategy Digital Strategies Leadership 618

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 484

Customer Experience Strategy Digital Strategies Analytics 484

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

Leadership 531

Leadership Denver Charlotte Ohio 531

Payments Dive

JANUARY 5, 2021

Bethany Ewing, customer marketing, mobile payments lead, Deloitte Digital and Peter Pearce, senior manager of financial services strategy for Deloitte Consulting share their insight on a study the company conducted on whether or not customers that migrated to a digital payments during the pandemic will continue to do so post-pandemic

Payments 477

Payments Study Strategy Mobile 477

Abrigo

SEPTEMBER 17, 2024

You might also like this on-demand webinar, "Navigating uncertain times: Strategies for effective risk management and compliance." WATCH Takeaway 1 As financial institutions anticipate rate cuts, many are questioning how to structure their lending and ALM strategies accordingly.

Strategy 221

Strategy Risk Management Lending Management 221

Abrigo

FEBRUARY 26, 2025

Strategies to help banks attract new deposits Banks and credit unions planning for 2025 agree that attracting and retaining deposits remains a top priority. To succeed, banks must carefully balance competitive offerings with cost control while leveraging technology and relationship-building strategies to attract new deposits.

Community Bank 195

Community Bank Community Strategy Analytics 195

South State Correspondent

NOVEMBER 18, 2024

The current policy directions from the new administration are largely inflationary, and community banks should be paying attention and consider a loan-level hedge strategy. In this manner, banks can enjoy customer profitability through all types of market conditions and can simplify their process.

Strategy 195

Strategy Community Bank Community FDIC 195

Abrigo

JANUARY 24, 2025

Understanding broad market trends and the specific forces affecting bank and credit union portfolios can guide institutions decisions while helping them prepare for examiner scrutiny of CRE risk , according to a recent Abrigo webinar, Being strategic with your CRE. Managing their current risk is vital, too.

Lending 221

Lending Trends Risk Management Management 221

South State Correspondent

JULY 10, 2024

The lack of a data-driven pricing strategy is one major reason why most banks produce under their cost of capital. This article details bank pricing strategies and highlights some pricing concepts to lay the groundwork for better price optimization. A pricing position is where you want to be in the market relative to your competition.

Comparison 195

Comparison Strategy Marketing Analytics 195

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Perficient

MARCH 17, 2025

Recommended Approach : To fully harness the potential of AI , financial institutions should prioritize improving their data strategy, ensuring high-quality, reliable, and trustworthy data. This integration not only enhances customer experience but also opens new revenue streams and market opportunities for financial institutions.

Trends 221

Trends Analytics Compliance Strategy 221

South State Correspondent

OCTOBER 9, 2024

Deposits rarely coordinate with Loans, Loans seldom talk to Mortgage, Risk is often on the outside looking in, and no one talks to Marketing until it is too late. These silos frequently prevent executing a single strategy, hinder communication, and interfere with collaboration. Culture, communication, and collaboration were easy.

Strategy 195

Strategy Resources Customer Experience Groups 195

Perficient

FEBRUARY 27, 2025

By adopting these strategies, banks can better manage the dynamic risk and regulatory environment , ensuring compliance while maintaining competitiveness and customer trust. By integrating financial services into non-financial platforms, banks can tap into new markets and customer bases, generating additional revenue.

Banking Trends 221

Banking Trends Trends Digital Banking Customer Experience 221