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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

Banks are now putting RCS on their marketing and product development road map. Marketing and Promotions : Banks can create visually appealing and engaging promotional content, including videos and images, to capture customer attention and drive engagement. This can lead to inconsistent user experiences and limit its reach.

Marketing 195
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

As the financial services industry continues to go through its digital transformation, executives are craving new strategies and tactics to help position them against their competitors. Financial institutions that best leverage digital strategies and technologies in innovative ways will create new value for consumers and businesses.

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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

Strategy 496
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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

While large consumer-facing fintech companies like Square, Klarna, Affirm and others tout speed and efficiency of their user experiences, card issuing and processing startup Marqeta‘s technology supports their payment capabilities, with its APIs allowing […].

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The Evolution Of eBay’s Global Payments Strategy

PYMNTS

Many businesses today see selling products in new markets as a growth opportunity. Expanding into a new market — even one as geographically close as Mexico, for example — would present a number of logistical hurdles that many businesses may not be equipped to handle. Appealing to a wider array of customers within the U.S.

Strategy 230
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6 Digital Payment Trends Set to Transform 2025

Perficient

The rapidly evolving payments industry is driving industry leaders to adapt their strategies in response to emerging trends. Payments Trend #1: AI-Driven Payment Innovations The landscape of payments and financial services in 2025 will be marked by groundbreaking innovations and user-centric designs powered by Generative AI (GenAI).

Trends 221