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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. prefer to bank via a mobile app or website.

Marketing 294
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Mobile Voice Usage Trends in 2020

Perficient

If you’re interested in how these data points have been changing over time, check out these links to the three prior versions of this study: 2017 Voice Usage Survey. 2018 Voice Usage Survey. 2019 Voice Usage Survey. We received 1,123 valid responses to our 2020 survey. Very Unlikely. Frequently. Occasionally.

Trends 592
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Loan Review Challenges: Survey Finds Data, Staffing Among Obstacles

Abrigo

A survey by Abrigo found this is a common challenge. . Takeaway 1 Effective loan review begins with good data, but 37% of survey respondents say getting data is challenging. And as the survey showed, getting the necessary data can be difficult for many financial institutions. More Than Half in Survey. Accuracy Is Vital.

Survey 195
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How the Pandemic Has Changed Holiday Season Shopping

Perficient

A Survey of Over 150 Enterprise Executives. For that reason, we conducted a survey of 154 executives from enterprise organizations. What follows is six of the major themes we saw in analyzing the survey response data. This taught us that the market could change rapidly and in unexpected ways. Check all that apply.”

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Amazon Gains Ground In Holdout Markets

PYMNTS

Not every product launches smoothly (RIP Fire Phone ), not every new endeavor delivers (Amazon’s flirtations with offering a travel platform ended abruptly) and not every new market immediately yields. Amazon still has mountains to climb, even as the market is softening toward them. based consumers. Amazon is the biggest winner.”.

Marketing 237
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?