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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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Going digital: Two speeds for growth market banks

Accenture

Flat economic growth and rising competition are forcing banks in growth markets to step up investment in digital technologies. The post Going digital: Two speeds for growth market banks appeared first on Accenture Banking Blog. They view such large-scale change as…. They view such large-scale change as….

Marketing 491
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Winner’s Podcast: Markets Technology Awards 2022

Bobsguide

Following CompatibL’s recent win at Risk.net’s Markets Technology Awards 2022, Alexander Sokol spoke about the advantages of the new machine learning models for portfolio validation and risk management. This machine learning technology allows market risk measures to be generated from shorter series.

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Personalized Marketing: What Banking Customers Really Want

Perficient

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

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Volante Technologies Accelerates Market Convergence For Santiago Exchange

PYMNTS

Cloud payments and financial messaging provider Volante Technologies Inc. is accelerating market convergence for the Santiago (Chile) Exchange (Bolsa de Santiago), according to a Wednesday (Dec. 9) announcement emailed to PYMNTS. The multi-asset class exchange is the company’s first customer in Chile.

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Unique Challenges in the C&I Market Bridging the Gap from Attorneys to Tech

Speaker: Ren Hayhurst, Sr. Counsel and Executive Director

Immerse yourself in the world of C&I lending as we explore the unique challenges to the market. Learn how to bridge the gap between technology and attorneys to enhance operational efficiency. From regulatory compliance to the complexities of supply chains, gain valuable insights.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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The Lenders Guide to Automating Complex Loans

This comprehensive guide provides commercial lenders with key insights into automating small-balance, mid-market, and large-cap loan documentation with advanced technology. Check out the guide and get your custom ROI!

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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5 Things Lenders Need to Know About Portfolio Loans & Their Documentation

Learn how innovative technology can automate portfolio loan documentation, ensuring efficiency and compliance. Download now to gain insights on enhancing your portfolio lending and gaining a competitive edge in the real estate market.

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Transforming Non-Performing Assets With Loan Modification Automation

Loan modification automation empowers lenders with advanced technology to handle a high volume of loans when needed most. Shifts in the market, combined with over a trillion dollars in commercial loans maturing in 2023, intensify the need for automated documentation solutions.