Remove Marketing Remove Technology Remove UX
article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table.

Marketing 294
article thumbnail

For Customers, UX = XOXO

Jack Henry

In the early 1990’s, the owner of the small commercial bank where I served as the Data Processing Officer decided to shake things up a bit by removing a relatively popular head of operations and replacing him with the Vice President of Marketing. Marketing ! In software circles, UX (User Experience) is the new buzzword.

UX 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

It’s Dreadful Being a Buyer of Bank Technology

Gonzobanker

As technology buyers, banking executives need to up their game on tech purchases and technology performance management. For regional and community banks there has never been a more frustrating time to be a buyer versus a builder of financial technology. team focused on UX, data, integration, and risk.

article thumbnail

More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. However, these somewhat intangible metrics have given way to hardcore month-over-month and year-over-year growth metric expectations, leaving some CMOs without the right people, processes, or technologies to deliver.

Branding 378
article thumbnail

CarStory Market Reports Help With AI Driven Car Sales

PYMNTS

According to the Vast automotive AI platform CarStory’s latest Market Report , 81 percent of those looking to purchase cars use artificial intelligence and smartphones for research. To help provide a more enhanced mobile experience, CarStory Market Reports are viewed as a comprehensive overview of each vehicle and market.

Report 101
article thumbnail

How Innovation Priorities Are Evolving for FIs

PYMNTS

Payment technology is an area of interest that stands out for all FIs. percent are focusing on them, likely because debit payments (and credit products) are more market-ready than other offerings. User experience (UX) will also experience significant increases in interest over the next three years compared to the past three.

article thumbnail

2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294