Perficient

JUNE 15, 2020

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

PYMNTS

NOVEMBER 23, 2020

HSBC is introducing a new real-time payments tool that will enable its 14 million international customers to transfer funds through a single account in 20 countries around the globe. “As This will allow them to pay bills in multiple markets, make cross border transfers and spend like a local wherever they are.”.

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Tools Payments United States Management 352

South State Correspondent

AUGUST 14, 2024

To effectively differentiate their services, commercial lenders will need to be thought leaders, understand their market and industries, and provide more insightful advisory services. Therefore, while the community customer may be proficient in running his/her business, often they lack financial tools and need help understanding the math.

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Tools Marketing Community Bank Community 195

Perficient

OCTOBER 7, 2020

The short answer is yes, businesses can easily build bots using robotic process automation (RPA) tools. As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms. Not all RPA platforms are alike.

Tools 309

Tools Strategy Training Marketing Strategies 309

Perficient

MARCH 23, 2021

My next blog will review the tools that can be used to help with reporting. With the need to consolidate entities on a line-by-line basis and to report such a large amount of information, whether on a daily or monthly basis, regulatory reporting staff must rely on automated tools to assist them. Automated tools include the following.

Report 294

Report Tools Risk Management Data 294

Perficient

JUNE 24, 2023

However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Overcoming Hurdles and Driving Results In this series of articles, we will explore how Optimizely tools can help businesses overcome these hurdles and drive results.

Tools 251

Tools Analytics Digital Strategies System 251

Perficient

MAY 5, 2022

IDC recently included Perficient in the “Loan Collections-Recovery” category of its “ Market Glance: Worldwide Consumer & Small Businesses Lending Digital Transformation Strategies, Q2 2022 (Doc # US49009422, April 2022).” The IDC Market Glance offers an overview of the landscape for consumer and small business digital lending.

Lending 354

Lending Strategy Marketing Big Data 354

Payments Dive

JANUARY 19, 2021

John shares his knowledge and expertise on QR code and why this formerly forgotten marketing tool has suddenly become on of the industry's favorite ways to pay. John Minor is Chief Product Officer for PayNearMe.

Tools 488

Tools Industry Marketing 488

Perficient

AUGUST 26, 2020

The idea was elementary: come up with a story idea and let an AI tool write the content! I didn’t want to create a tool like this, as I figured with all the hype over AI, ML, and NLG that many people have already made a solution. The first image shows the AI-generated article for the topic “What are Future CMS Trends?”

Marketing 322

Marketing How To social media Examples 322

South State Correspondent

OCTOBER 16, 2024

The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. In addition, the debit card manager would work with retail, small business, marketing, and the branch network to bridge across silos.

Cards 195

Cards How To Fraud ATM 195

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star. Make and Invest in a Plan.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Perficient

JANUARY 26, 2021

For this reason, using backlinking tools is important. Getting access to more link data is generally good, but which tool provider has the largest index? The backlink tool providers included in this study were: Moz Link Explorer , ahrefs , Majestic , and SEMrush. Confirm the API level analysis by pulling detailed link data.

Study 529

Study Tools Data Analysis 529

Perficient

SEPTEMBER 21, 2023

The Data: The Gas That Makes the AI Go What good is a stand-alone AI tool for businesses if it isn’t grounded in trusted, contextual data? If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience.

Data 491

Data Tools Customer Experience Security 491

Perficient

AUGUST 28, 2024

Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind. Join Us at Dreamforce Join us to explore the future of personalized marketing and more at Dreamforce. One such brand is Nationwide.

Data 419

Data San Francisco Conference Branding 419

Perficient

MARCH 25, 2021

Automated technology tools are becoming a preferred method of interaction, and investing in them can result in up to 92% promise acceptance. Banks can market their payment program debt relief options proactively and leverage automated tools to guide customers through the process.

Tools 493

Tools Technology Strategy Branding 493

Perficient

OCTOBER 19, 2020

Marketing : The financial industry will use videos to engage with customers, replacing FAQs, and product demos. Contact: Sales teams need to use digital tools to connect with clients (e.g., Contact: Sales teams need to use digital tools to connect with clients (e.g., Video tools to engage for a more human touch.

Video 520

Video Security Tools Strategy 520

Perficient

MAY 2, 2022

Some key elements and levels of maturity to consider when designing a commerce strategy: Market Opportunity – How well do you know your market opportunity for existing products, and how well are you leveraging digital tools and innovation? How are you leveraging opportunities to grow your business?

Strategy 491

Strategy Company Marketing Strategies Marketing 491

South State Correspondent

FEBRUARY 26, 2025

If your bank is not currently offering forward rate locks (in its various forms) to borrowers, you may be interested in how to incorporate such a tool to boost your banks performance. Tools for Forward Rate Locks The lending curve is currently flat.

Management 195

Management Community Bank Community National 195

Payments Dive

SEPTEMBER 19, 2024

The fintech aims to capture a larger share of the B2B payments market, working with partners in addition to selling directly, Brex's president said.

Tools 195

Tools Payments Fintech Marketing 195

Perficient

AUGUST 14, 2023

In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key to increasing user satisfaction and conversion rates. Remember, the best tool for you depends on your specific needs and context.

Google 419

Google Tools Analytics Strategy 419

Perficient

AUGUST 10, 2020

Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. John is a marketing consultant from the SEO team here at Perficient, and he specializes in technical SEO. Those are tools that you really need. award-winning?Here’s

Video 517

Video Branding Tools Google 517

Perficient

FEBRUARY 17, 2021

For a sales enablement program to be successful at its launch and continue to be effective over time, it has to have the right mix of technology tools, and cross-functional teams. The spectrum of tools is broad. Let’s look at a few of the key criteria for a successful sales enablement program. Sales Enablement Technology.

Tools 340

Tools Training Management Technology 340

South State Correspondent

APRIL 16, 2025

The Current Market The combination of the trade war, DOGE and immigration has caused a high level of uncertainty that has ushered in volatility. Tools like the US Trade Tariff Exposure matrix from IBISWorld help us manage the potential future outlook for each industry thereby allowing banks to adjust credit allocation and pricing.

Management 195

Management Lending Groups Capital 195

Perficient

DECEMBER 14, 2020

Data analysis is the process of collecting and evaluating data using analytical or statistical tools, which can help you make informed decisions for your business. Spreadsheets are one of the most traditional forms of data analysis, and a go-to tool for many businesses as they are simple and do not require considerable training.

Analysis 340

Analysis Data Tools Analytics 340

Perficient

DECEMBER 22, 2020

Data architecture modernization provides the ability to understand the information effectively, use the data efficiently for market growth, create new revenues, and gain customer satisfaction. . Fit for purpose- One size doesn’t fit all; leverage technologies or tools best suited. . Data is the greatest asset for any organization.

Data 493

Data Training Analysis Tools 493

South State Correspondent

APRIL 2, 2025

The move shook the markets, threatening to upend much of the architecture of the global economy and fueled broader trade wars. The forward markets are now grappling with pricing the Feds response to potential consequences of a prolong trade war. Volatility will surely spike and markets will be unsettled.

Community Bank 221

Community Bank Community Policies National 221

Perficient

AUGUST 20, 2020

Adapting to New Market Conditions. Using third-party tools such as SEMrush, Searchmetrics, BrightEdge, or seoClarity, you can collect data on those keywords, and with further analysis, get a pretty decent idea as to which ones are most important to the competitor. Developing an SEO Strategy. Dealing with Multiple Audiences.

Google 452

Google Examples Trends Tools 452

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Synthetic content – imagery and video created using graphic arts tools and software – is a valuable tool in the race to personalize. You may be thinking, “My team already has the tools and skill needed to create customized visual content.”

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

MARCH 4, 2021

Technology radar helps to give a view of your tools and technologies which are in play and assigning them to the different quadrants of the radar. It gives a visual representation of the adoption level of the frameworks, tools, platforms, and technologies that are in use and in the market. .

Technology 309

Technology Tools Analysis Marketing 309

Abrigo

FEBRUARY 6, 2025

Meeting investment accounting and reporting requirements The right technology tools can help institutions manage investment accounting compliance and risk exposure across various investment types. Accurate and streamlined investment accounting supports overall risk management, particularly in areas like credit, market, and liquidity risk.

Compliance 195

Compliance Technology Operations Risk Management 195