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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

Banks are now putting RCS on their marketing and product development road map. Marketing and Promotions : Banks can create visually appealing and engaging promotional content, including videos and images, to capture customer attention and drive engagement. This can lead to inconsistent user experiences and limit its reach.

Marketing 195
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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Going digital: Two speeds for growth market banks

Accenture: Banking

Flat economic growth and rising competition are forcing banks in growth markets to step up investment in digital technologies. They’re eager to improve efficiency, enhance the user experience and create new business opportunities. They view such large-scale change as…. They view such large-scale change as….

Marketing 425
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Improving User Experience and Increasing Security through Sign in with Apple

Perficient

At Apple’s 2020 Worldwide Developer’s Conference, Apple debuted “Sign in with Apple”, a new feature that allows users to sign in to apps and websites that use this feature, using an Apple ID. This significantly improves the end-user experience by simplifying the sign in process. How Does It work?

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Banking-as-a-Service Moves Past Its Missteps To A Better User Experience

PYMNTS

It created an experience of confusion, and sometimes even distrust, from the end user's vantage point. As the market heads into 2021, however, there are opportunities to learn from those missteps and discover how platforms can capture the low-hanging fruit by wielding BaaS to empower, not complicate, the user experience.

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How B2B Payments Balances Compliance With A Better User Experience

PYMNTS

one of the largest FinTech hubs of the world today, initiatives like Open Banking demonstrate the opportunity for regulatory mandates to encourage innovation and competition — even in markets where such regulatory mandates don’t exist. Achieving A Better User Experience. With the U.K. he told PYMNTS.

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As ‘super apps’ gain ground, banks navigate user experience hurdles

Bank Innovation

With the rise of Alipay and WeChat in Asia, and the growth of e-commerce and banking capabilities within platforms like Uber and Grab, banks and bank-type platforms are following suit by adding new functions. If 2019 saw the growth of new e-commerce solutions within mobile banking apps, 2020 may be the year banking platforms iron […].