The Vicious Circle Of Physical Retail Meets The Virtuous Circle of Digital
PYMNTS
JULY 6, 2020
If your business touches retail in any way, it might pay to follow a few important breadcrumbs. In May of this year, PepsiCo launched two DTC sites, it said, to meet consumers where they now live, work and shop — which is via digital channels. How Much Will Digital-First Stick? Here’s why I say that.
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