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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. We waited two hours in McDrive!"

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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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50% of social media users will utilize embedded payments in 2023

BankInovation

E-commerce and embedded payments continue to gain popularity as millennials and Gen Z consumers look to social media for shopping experiences — and banks must meet their customers where they are shopping online.

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Executive Order Looms For Social Media Firms On Content? 

PYMNTS

The summary, according to the site, would direct the FCC to develop new regulations that would detail how the law may protect social media platforms as they move to take content off their sites – and to take those new regulations into account when investigating or filing suit against those firms. In the UK, Too.

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Leverage social media to market business valuation services

Abrigo

Much like peanut butter and jelly, social media and content marketing are two things that go together in the world of forward-thinking marketers and business owners. So how does a firm get started using social media to build their valuation practice? The site sees about 500 million tweets sent per day.

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Meet 2020’s Newest Influencers

PYMNTS

Influencers have had a rough couple of weeks, as consumers’ tastes have rapidly drifted away from the high-gloss, incredibly curated and aspirational Insta-lifestyle that only a month or two ago was a staple of online life in the U.S. And New York Governor Andrew Cuomo has also become a recent subject of obsession for social media watchers.

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Meet Canadian Bank BMO’s Virtual Assistant BMO Bolt

Bank Innovation

EXCLUSIVE – Welcome BMO Bolt, Bank of Montreal’s virtual assistant on social media platform Facebook Messenger. The bot, announced today, was created in partnership with conversational banking technology company Finn.AI. BMO customers shouldn't get too excited about handing over control of their financial lives to the bot yet, though.