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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense. Did it work?

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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. Social media can be a recruiting tool. By Julie Kendrick.

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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Meet Canadian Bank BMO’s Virtual Assistant BMO Bolt

Bank Innovation

EXCLUSIVE – Welcome BMO Bolt, Bank of Montreal’s virtual assistant on social media platform Facebook Messenger. The bot, announced today, was created in partnership with conversational banking technology company Finn.AI. BMO customers shouldn't get too excited about handing over control of their financial lives to the bot yet, though.

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Top 3 Banking Secrets to Stay Relevant with Gen Z Consumers

Speaker: Brian Muse-McKenney, Chief Revenue Officer & Matt Simester, Cards and Payments Expert

In today’s world of social media, dating apps, and remote work, businesses risk becoming irrelevant (or getting "ghosted") if they fail to meet the evolving needs of Gen Z consumers.

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Meet 2020’s Newest Influencers

PYMNTS

. “Ad and marketing spend has been either cut drastically or thrown out of the window,” said Khyara Ranaweera, digital director of The Lifestyle Agency, a firm specializing in luxury lifestyle PR and affiliate marketing through links on blogs and social media. ” And influencers are feeling the hit.

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Love and lies: How financial institutions can help prevent confidence scams

Abrigo

Fraudsters create fake profiles on dating apps and social media platforms, using stolen images and fabricated stories to build relationships with their targets. They shower victims with attention and affection, often avoiding video calls or in-person meetings by claiming to be deployed in the military or working overseas.

Fraud 221