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Gass’ hope is to help push the Kohl’s base lower, as she is looking to draw millennial customers to the brand as their new go-to location for merchandise of all kinds. We are the middle,” Gass said of Kohl’s, which is headquartered outside Milwaukee. We’re Middle America. We want to own the middle.”.
Millennials are also more likely to go the do-it-yourself (DIY) route than consumers from other age groups. Almost three quarters — or 73 percent — of millennials are doing DIY home improvement. Products in the box come from brands such as Milwaukee, Ryobi and Gorilla Glue as well as Varathane, Watco, Everbilt and 3M.
Omnichannel features are becoming more crucial as tech-savvy millennials gain more spending power and influence, according to the PYMNTS Enterprise Retail Grocery Report. Kroger and Amazon are hardly alone in their efforts to introduce more ways for consumers to shop for groceries.
Both of those demographics surprisingly beat out millennials, at 53 percent, and Gen Z, at 46 percent. It now has 85 stores and will soon add another when its Milwaukee location opens. The survey showed that Generation X encompassed the most prominent online shoppers, with 57 percent of them having goods shipped to their homes.
From there, Sharp is eyeing New Orleans, then “working our way up the West Coast from Los Angeles” and then circling back to Midwestern cities, like Milwaukee. PYMNTS: Millennials, boomers, Gen Y or X … Who’s the target here? . But it seems that millennials just understand and embrace the peer-to-peer economy.
Among others, the gig economy is powered by millennials still on their parents’ health insurance plans and baby boomers looking to stay busy in retirement, said Jim McCoy, vice president of solutions at the ManpowerGroup. As more workers trade their traditional 9:00 a.m. to 5:00 p.m.
According to CMO and the 2015 Adobe Mobile Consumer Report , the “mobile elite” — those who want to lead a mobile-first lifestyle, such as millennials and Gen Xers — want to conduct their banking and finances on mobile, book travel on mobile and engage in eCommerce on mobile sites.
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