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Open Banking Is A Must for Millennials, Bankers Claim

Bank Innovation

It’s crucial for banks to start participating in the finance revolution, especially as millennials are on the hunt for open banking—at least, according to bankers. According to a survey of 300 banking officials, conducted by Marketforce and Earnix, developing open APIs is becoming more and more crucial to retaining customers.

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Who needs millennials?

Chris Skinner

I have had many, many conversations about reaching the millennial customer. We need to be attractive to millennials? Millennials think differently, how do we reach them? Millennials are rejecting banks, is that right? The challenge today is to think like a Millennial. Blah, blah, blah, blah, blah.

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New Challenger Bank Bets Millennials Want the Bank Branch

Bank Innovation

-based iam bank, will launch later this year with both prime digital tools—mobile offerings, machine learning algorithms, and chatbots—as well as with real, touchable bank branches, specifically tailored to appeal to the millennial consumer base. […].

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Who Said Millennials Don’t Save for Retirement?

Bank Innovation

61% of investors in the millennial generation are saving for retirement, buying a home, or for other long-term financial goals, according to a survey conducted by digital investment company Stash. This somewhat goes against the popular perception that savers in the millennial generation are both rare and only interested in short-term rewards.

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Mastercard Opens ‘Assemble,’ New Money Management Platform for Millennials

Bank Innovation

Global payments technology company Mastercard is opening a new platform aimed at the financial management needs of the millennial generation, the company announced today.

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Can A Bot Help Your Bank Speak Millennial? [SPONSORED]

Bank Innovation

Despite the ongoing efforts of banks to attract millennials, they are still failing to make an impression. According to Gallup, only 23% of millennials are actively engaged with their bank, making millennials the least engaged generation.

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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without and roadblocks, especially during COVID-19. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.