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Target Trains Its Bullseye On Millennials With ‘Smartly’ Brand

PYMNTS

Target is rolling out a new discount brand, dubbed Smartly, intended to appeal to millennials. To market these items, Target is taking an omnichannel approach by offering them in-store and online for those who can’t make a Target run. Convenience and price are important to millennials, but product is also important to this demographic.

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Physical And Digital Retail Unite For The New In-Store Experience

PYMNTS

As COVID-19 continues to modify ideas around how we shop and pay, consumers and B2B buyers are also making choices about where to shop: online or in-store? The payment options merchants accept impact consumers’ willingness to shop in store for 69 percent of bridge millennials, 70 percent of millennials and 71 percent of Gen Z consumers.”.

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Vantiv Finds Millennial And Boomer Expectations Meet On Mobile

PYMNTS

Baby boomers who grew up in the age of white-gloved service and millennials who are trained to hunt down everything online have rather diverse needs. There has been a shift in behavior, and as the technology evolves to support it, millennials and boomers alike are keeping up with that.”. The Data Gap.

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With The Aid Of Technology, Teaching The Insurance Industry To ?Speak Millennial?

PYMNTS

shores, Coya — a startup based in Germany that has trained its sights on the insurance industry — raised $30 million, slated to bring that vertical into the digital age in Germany. One early target audience lies with millennials. In one latest example, beyond U.S. Coya, he told PYMNTS, wants to digitize the process.

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Five Key Takeaways From Poshmark’s IPO Filing 

PYMNTS

In doing so, we bring the power of community to buying and selling online. That’s not surprising, as Target reported a 155 percent jump in third-quarter digital sales , while Walmart ’s online sales grew 79 percent during the same period. But things turned around later in the pandemic as shoppers moved online.

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How Connected Devices Are Revolutionizing How And Who We Pay

PYMNTS

People of all stripes — from millennials to baby boomers, from Generation X to the Greatest Generation — are increasingly swapping the friction of shopping in a store for the convenience of using one of the many connected devices they now own to shop and buy from instead. To track how we will pay, watch how Bridge Millennials pay today.

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Razer Fintech, Visa Pitch New Prepaid Card To Young Adults In Singapore

PYMNTS

He added that the new prepaid Visa card “opens up many opportunities for us to reach out and meet the needs of consumers, particularly the youth and millennials.”. The companies said there will not be a subscription cost for the virtual Razer Card and that users will have the option of upgrading “to a Standard or Premium physical card.”

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