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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. One-third are very interested in using it for learning purposes, as well.

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What Post-Millennials Like

PYMNTS

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. Some call them Generation Z, some call them post-millennials. But the real surprise here comes from post-millennial media viewing numbers.

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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

Consumers are shopping more online , are increasingly interested in contactless payment methods and are showing up in stores to buy, not to browse. They’re also looking for curbside pick-up when they order online, omnichannel interactions and more choice when it comes to how they pay and when. And there's a huge opportunity.

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Why Retailers Should Stop Focusing On Millennials

PYMNTS

With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Marshal Cohen, chief industry analyst for the NPD Group, told USA Today that advertisers are mistaken to put all their eggs in the millennial basket.

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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without and roadblocks, especially during COVID-19. This hyper-accurate scan maps your foot morphology and is available for use for both online and in-store purchases.

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NEW REPORT: Millennials Raise Credit Unions’ Innovation Bar

PYMNTS

Those are challenges that several solution providers are working to address by helping credit unions improve their online experiences for disabled credit union members. It’s not just online experiences that are getting upgrades. Embracing Tech Change to Win Over Millennials. You can’t be afraid of it.

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.