Shopper Snapshot: Millennial Dads
PYMNTS
MAY 24, 2016
Millennial moms have been written about fairly exhaustively. Millennials, that precious group of consumers aged 18-34, are no longer merely a trendy demographic. But for all the time wondering about mom, very few have wondered what the world of the millennial dad shopper is — mostly because men stereotypically don’t like to shop.
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