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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Well one of the biggest challenges right now is humanizing the digital experience. The Situation.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Makeup marketplaces like NakedPoppy, for one, are using AI-enabled personalization tools to match their customers to the right products, simplifying the user experience. Fraud remains an ever-present challenge, however, and marketplaces worldwide are deploying new defenses. To learn more, visit the Playbook’s feature story.

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Want To Reach Millennials? Embrace Digital Creativity

PYMNTS

Is there a secret sauce for merchants to capture the evolving millennial? One formula that offers engaging consumer experiences, and doesn’t insult the intelligence of millennials, is a combination of private-label debit and rewards or loyalty programs. Reaching Millennials. Many Screens. The Appeal Of Surprise.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

population is considered Millennial or younger, as of July 2019) , the demand for personalization grows. With sound data and good process design, technology offers the infinite potential to drive competitive advantages for financial services through personalized experiences. As digital natives begin to make up the majority of the U.S.

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Retail’s 2020 Digital-First Payments Roadmap

PYMNTS

But the lines of commerce have blurred, presenting both challenges and opportunities for merchants to engage with their targeted shoppers. For example, 40 percent of Generation Z shoppers would rather have a fast, effortless checkout experience than a coupon. In the webinar scheduled for Jan.

Payments 151
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Visa Launches Installment APIs For Issuers And Merchants

PYMNTS

The goal is to create a consistent and ubiquitous user experience across the channels they shop by leveraging the credit and debit relationships already in place with their banks. They are popular, but far from ubiquitous, and offer a somewhat fragmented user experience. However, the options are limited.

Lending 188
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Digital Gifts In A Digital Envelope: More Than Just A Money Move

PYMNTS

The Chinese have a tradition of presenting cash in a red envelope to make it feel a little more special. The presentation must be digitized too, so that the money truly feels like a gift and not just another instant P2P transfer. But while millennials do use Vouchr, they’re far from alone. Digitizing the Whole Package.

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