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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Mint’s pre-launch blogging strategy that got them 20,000+ customers.

Tools 78
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Beware of Charging Unicorns: SoFi’s Vision of a “Bankless World”

ForwardBanker

Therefore it’s little wonder that even web-centric startups turn to this old-school media strategy to attract attention. Super Bowl ad season is again upon us, and according to the Wall Street Journal these high-priced TV spots can generate eye-popping increases in site traffic for little-known brands.

Course 28
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Fall In! FinovateFall 2015 Presenting Companies Revealed

Fintech Labs Insights

Get agile as you tailor your app strategy. Hedgeable is the first private banking platform for millennials. New Kapitall Holdings provides millennials and the like-minded with the financial tools they need to live life to the fullest. Better mobile apps, sooner, and for less. The post Fall In!

Company 12