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FTC: Millennials Report Losing $71M To eCommerce Fraud In Two Years

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A new report by the Federal Trade Commission (FTC) has revealed that millennials are 25 percent more likely to report losing money to fraud than consumers ages 40 and over. Online shopping fraud reports include complaints about items that are never delivered or are not as they were advertised.

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Popular Millennial Site Bleacher Report Dives Deep Into Sports Betting

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Bleacher Report, a millennial-focused sports website, has been steadily expanding into the sports betting space, attracting a new generation of gamblers who don’t consider sports gambling a bad thing, according to a report by CNBC. Bleacher Report said its sports betting category has shown massive growth for the company.

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Social Media Is King For Gen Z Influence

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As such, it should come as no surprise that social media has had a large influence on this group of young consumers. Research from Yes Lifecycle Marketing showed an astounding 80 percent of Gen Zers are influenced by social sites when shopping. “When targeting Centennials, cross-channel is key. .

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Report: Instagram A Strong Driver Of Fashion Purchases

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Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. This program would appear to take Amazon’s affiliate program to another level. Capturing Gen Z.

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Can Millennials Revive Call Center Commerce?

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Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. Millennials could be helping to bring new life to call center commerce. percent year over year.

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Millennial Corporate Buyers Get Personal With Suppliers

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Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. Separate research released last year from Sacunas also aimed to explore how millennials are changing B2B purchase behavior.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

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Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. To learn how financial services firms are leveraging digital tools such as contextual video to engage with customers, download the report.

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