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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Millennials Will Lead The Voice Commerce Revolution

PYMNTS

The number of consumers shopping for general retail items from home doubled and buying groceries at home tripled. That’s especially true for bridge millennials, those 32- to 42-year-olds, entering the prime time of their spending years. Data shows that they’re shopping from that command center fairly consistently and constantly.

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Retail Feels The Wide Impact Of Bridge Millennials

PYMNTS

Among the forces working to influence and change retail — and do so into the 2019 holiday shopping season, as well as the 2020s — is the rise of bridge millennials. Having had the time to establish their careers, they enjoy higher spending power than younger millennials, who are just now dipping their toes into the professional world.

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The Retail Complexities Of Wooing Bridge Millennials

PYMNTS

The stated goal, according to new CEO Jim Brett, is for the brand to build back its audience, particularly among millennial shoppers. Teaming up with another retailer is not wholly new ground – some J.Crew and Madewell items are already on sale, and a partnership with Hudson Bay has already been announced. You can’t be one price.

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With point-of-sale loans, PayPal eyes millennial and Gen Z shoppers

Bank Innovation

As retailers seek to increase customer purchase volumes through point-of-sale loans, PayPal is setting itself apart from competition through its brand recognition, the speed of its underwriting process and its relationships with hundreds of millions of consumers. When [millennials and Gen […].

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Who needs millennials?

Chris Skinner

I have had many, many conversations about reaching the millennial customer. We need to be attractive to millennials? Millennials think differently, how do we reach them? Millennials are rejecting banks, is that right? The challenge today is to think like a Millennial. Blah, blah, blah, blah, blah.

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Why Retailers Should Stop Focusing On Millennials

PYMNTS

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.