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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

As the financial services industry continues to go through its digital transformation, executives are craving new strategies and tactics to help position them against their competitors. Financial institutions that best leverage digital strategies and technologies in innovative ways will create new value for consumers and businesses.

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Physical And Digital Retail Unite For The New In-Store Experience

PYMNTS

Now there are signals that a physical retail rebound is forming up. presidential election in the rearview mirror and 2021 right around the corner, a new shift is underway: the slow but certain move back to shopping inside retail stores — an experience that people still crave for the experiential joy it brings. With the U.S.

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What Hath Bridge Millennials Wrought To Commerce And Payments?

PYMNTS

The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What makes millennials tick? Census, millennials are 25 to 34 years old. The reason for that is because data shows a significant difference in payments and commerce between this segment and the Census view of millennials.

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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

The retail ecosystem has been turned upside down over the past six months as changes big and small rippled through the segment worldwide in response to the pandemic. We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said.

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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

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How Millennials Shop For Furniture With Direct-To-Consumer Brands

PYMNTS

Millennials value experiences over things, as the familiar digital age adage goes, but sometimes millennials do, in fact, need actual things , such as sofas, beds and tables to furnish their apartments and houses. For starters, these retailers are turning to simple web interfaces that present information in a clear way.