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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

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Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Retail Feels The Wide Impact Of Bridge Millennials

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Among the forces working to influence and change retail — and do so into the 2019 holiday shopping season, as well as the 2020s — is the rise of bridge millennials. Having had the time to establish their careers, they enjoy higher spending power than younger millennials, who are just now dipping their toes into the professional world.

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Look To Gen Z For More Retail Trend-Setting

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Forget millennials – well, at least for a moment. So-called Generation Z is also driving much of the innovation when it comes to retail. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. Gen Z Trends. Take Target, for instance.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

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Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. For more on this and other news in the platform economy, visit the Playbook’s News and Trends section.

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The Retail Complexities Of Wooing Bridge Millennials

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The stated goal, according to new CEO Jim Brett, is for the brand to build back its audience, particularly among millennial shoppers. Teaming up with another retailer is not wholly new ground – some J.Crew and Madewell items are already on sale, and a partnership with Hudson Bay has already been announced. You can’t be one price.

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Melding Digital With Physical Rescues In-Store Retailing

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From where things stand in Q4 2020 it’s not hard to imagine physical retail going extinct. Noting the ways COVID has permanently changed retailing, CNBC recently reported , “As more and more stores go dark at the mall, some major retail executives are looking to grow outside of it — a tactic they hadn’t touted so publicly before.

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Holiday Rebound: Apparel Retailers Drive Sales With Flexible Payment Options

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This will not only help retail items be more accessible to more consumers but could help merchants bounce back from what may have been a rocky year in sales due to the pandemic. percent of millennials report being financially stable, compared to 79 percent of non-millennial consumers. In fact, only 20.7

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