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Why Retailers Should Stop Focusing On Millennials

PYMNTS

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

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As Classic Video Games Turn Into Collectibles, Can eCommerce Keep Up?

PYMNTS

It seems that old-fashioned video games are that hot new item, assuming they are in pristine condition and come in factory packaging, according to a new report in The New York Times. No doubt millennials will be blamed for some of this, as they have been scapegoated for the decline of diamonds and certain fast-casual restaurant chains.

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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

The retail ecosystem has been turned upside down over the past six months as changes big and small rippled through the segment worldwide in response to the pandemic. We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. One-third are very interested in using it for learning purposes, as well.

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What Post-Millennials Like

PYMNTS

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. Some call them Generation Z, some call them post-millennials. The latter this isn’t an option for retailers and brands, however.

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The Rise Of Apparel Subscriptions, Social Commerce And BNPL

PYMNTS

Apparel subscriptions are adapting to the work-from-home trend, as physical retail stores are feeling the effects of light traffic and reluctant shoppers. In digital retail, the social commerce category is completing the year with a flourish as consumers discover new ways to shop from shared videos and social posts.

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Why Are Half Of Millennials Still Using Print Coupons?

PYMNTS

First, video killed the radio star. But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. What’s behind this turn towards the old in couponing and discount retail?