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That principle seems to hold true with millennials , as they lose some of the consumer spotlight to their successors in Gen Z. The consumer power of Gen Z also extends to influence: A report by IBM and the National Retail Federation said that 70 percent of the average family’s spending is influenced by these post-millennial consumers.
No one has been more successful at using socialmedia to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond). Jill’s use of Twitter is a model for any bank CEO looking to engage on socialmedia. Millennials. Jill Castilla, CEO of Citizens Bank of Edmond, Okla.
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