PYMNTS

NOVEMBER 27, 2018

Older millennials and Generation Xers spent the most, with their average purchase sizes coming in at $413.05. Gen Zers and younger millennials were also in a shopping mood, but maybe not a giving one, with the survey showing those aged 18 to 24 spent an average of $149 on holiday purchases for themselves. Of that, $217.37 ”

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Millennials social media Retail Survey 149

PYMNTS

JUNE 2, 2016

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. Its success at maximizing revenue from its email campaigns, Gardner told RetailDive, comes from calculated analysis of 18 metrics, which it used to constantly readjust its frequency, tone and overall strategy for close to a year.

Millennials 100

Millennials Marketing social media Strategy 100

PYMNTS

SEPTEMBER 24, 2019

That number is higher among millennial and Generation X respondents, at 77 percent and 63 percent, respectively. Nearly one-third of millennials would prefer to do their banking exclusively online and eschew branch locations entirely. Social media for member engagement. Social media for customer service.

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social media Millennials Illinois Strategy 111

PYMNTS

FEBRUARY 24, 2017

Revlon will be stamping its name on 10 million Amazon shipping boxes, said Internet Retailer , to make an impression on eCommerce shoppers (especially the coveted millennial cosmetics market) as part of a campaign called the Love Project. As PYMNTS reported in December , the beauty industry has become ruled by millennials.

Millennials 121

Millennials social media Strategy Branding 121

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We

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social media Branding Course United States 135

PYMNTS

MAY 16, 2017

What’s helping both of these companies to reach the largest generation in today’s workforce ( millennials surpassed baby boomers with 75.4 million), is a digital-first and more open strategy to all aspects of the retail lifecycle.

social media 100

social media Millennials Community Meeting 100

NCR

JUNE 8, 2016

Perhaps the most important and impactful way credit unions can attract and retain millennial members is through social engagement. billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. Social media wasn’t developed to be a silent one-way street.

social media 40

social media Millennials Strategy Industry 40

PYMNTS

DECEMBER 12, 2019

Verishop is targeting mainly younger, affluent and millennial shoppers. It has website tabs for picks from fashion and social media influencers as well as sustainably sourced products. The company continued, “They want to grow their businesses online to reach millennial shoppers, but few platforms align with their values.

Los Angeles 131

Los Angeles San Francisco social media Millennials 131

PYMNTS

JANUARY 20, 2020

Millennials to the Rescue. The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. The move has much more to do with the decline of handwriting, of course.

Retail 183

Retail Millennials Cards social media 183

South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. We assume that every Boomer cannot handle technology, and every Millennial wants to get married late. These are falsehoods that we have been spoon-fed to make understanding and campaign execution easy.

social media 195

social media Tools Marketing Data 195

Independent Banker

OCTOBER 1, 2022

Each generation interacts, understands and uses technology differently, and fraudsters are triggering customers based on this understanding, says Glenn Fratangelo, director of product marketing and strategy at NICE Actimize based in Hoboken, N.J. Reports about fraud losses: Millennials vs. people 40+. A cohesive strategy.

Fraud 133

Fraud social media Millennials Examples 133

PYMNTS

DECEMBER 30, 2020

College-educated shoppers also outpace those with only high-school degrees or less, while bridge millennials, millennials and Generation Zers expressed greater interest than Gen-X and Baby Boomers did. This is the sharp point of our strategy. For example, 43.9 percent who earn less than $50,000.

Branding 257

Branding Millennials Retail social media 257

Independent Banker

OCTOBER 29, 2014

Out of Mom and Dad’s basement, millennials are primed to become your next best customers. Bauhs is on the tail end of the “millennial” generation, which is commonly defined as those born between 1980 and 2000. This is really the moment for community banks to show that they’re a fit for millennials. By Ed Avis.

Millennials 110

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PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. Engagement Labs’ CEO Ed Keller highlights the opportunity that social presents for retailers looking to connect with teens. “By As it appears to be, catering to teen shoppers is a rough task for most retailers.

Retail 127

Retail social media Online Mobile 127

South State Correspondent

MAY 2, 2022

This problem is often magnified when marketing gets involved as marketing then goes off and creates a strategy based on the bias and limitations of what the product people told them. When it first came out, many bankers laughed at the social media aspects of Venmo with its use of emojis. Funnels Create Tactical Confusion.

social media 195

social media Management Marketing Resources 195

PYMNTS

SEPTEMBER 20, 2016

There’s a reason millennials like Domino’s : It makes it really easy to order pizza on the go or on social media. For some time now, Domino’s has been aggressively courting millennials and using technology to lure them. And that ease of use just got even easier with the addition of placing orders via Facebook.

Millennials 100

Millennials social media Strategy Technology 100

PYMNTS

AUGUST 11, 2017

The surprise luxury consumers who’re popping up, according to Bain’s research, are millennials and Generation Z. With 56 percent of millennials around the world looking to spend more money on luxury items this year, according to YouGov’s “ Affluent Global Perspective Study ,” the industry may have a tough time on its hands.

Millennials 122

Millennials Survey Retail social media 122

Gonzobanker

APRIL 3, 2019

It’s not a “Millennial thing.” Focus on digital marketing and social media , supplemented with physical outreach to drive digital , such as enhanced contact centers, bank-at-work programs, trade shows, art exhibits and other outreach. It’s now the primary way the purchasing process begins, if not finishes.

social media 125

social media Exercises Millennials Training 125

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. Engagement Labs’ CEO Ed Keller highlights the opportunity that social presents for retailers looking to connect with teens. “By As it appears to be, catering to teen shoppers is a rough task for most retailers.

Retail 114

Retail social media Online Mobile 114

Insights on Business

APRIL 28, 2017

Recently, new digital technologies – driven by cloud, mobile, social media and analytics – have significantly lowered entry barriers and put customers much more at the center of the banking relationship. Traditionally, banking was a conservative industry with relatively high barriers to entry.

Digital Banking 171

Digital Banking User Experience Branding social media 171

PYMNTS

AUGUST 17, 2017

But, while closing physical bank branches might appear to be a wise cost-saving measure, the move comes with risks that could hurt banks’ relations with new millennial customers. It has also meant working in anticipation of the changing needs of millennial users. Staying on Top of Customer Expectations.

Millennials 132

Millennials Digital Banking San Francisco Fintech 132

PYMNTS

MAY 26, 2016

Zenefits had a bit of a social media blitz (and media blitz surrounding the social media), as the CEO of the beleaguered online human resources management company took to cyberspace to refute an article by The LA Times that compared the two as disruptive firms that wound up being disrupted themselves, at least partly by hype and valuations.

social media 100

social media Oregon Millennials Resources 100

Independent Banker

NOVEMBER 13, 2014

Out of Mom and Dad’s basement, millennials are primed to become your next best customers. Bauhs is on the tail end of the “millennial” generation, which is commonly defined as those born between 1980 and 2000. This is really the moment for community banks to show that they’re a fit for millennials. By Ed Avis.

Millennials 87

Millennials Community Bank social media Community 87

PYMNTS

FEBRUARY 21, 2020

Instead, Canada Goose went for experiential retail, a strategy that has become more important as consumers want to do things when they buy things. High-end home design retailer SHOWFIELDS is making its experience strategy more integrated and permanent. It is unashamedly aimed at millennials. Experiential Retail Expands.

Retail 141

Retail Miami Millennials social media 141

PYMNTS

DECEMBER 4, 2017

The strategy likely helps the brand stand out among millennials, since the ads are humorous and highly shareable via social media, attracting a demographic that loves to buy things “ironically” — and the more absurd the better, as evidenced by the popularity of clothing stylized with such imagery as cats in outer space.

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PYMNTS

NOVEMBER 29, 2019

People really do buy very different things and merchants are approaching the holiday in a more tactical way than ever before because consumers are — especially millennials,” Molnar said. Within a few years 75 percent of the workforce will be millennials. The Season for Strategy . Changing Faces.

Millennials 136

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PYMNTS

AUGUST 26, 2016

Apple Again Trying Social Media Apps. While Snapchat is popular among Millennials, Facebook is steadfastly a Baby-Boomer favorite , so it looks like Apple is maximizing target market opportunity. Similar risk strategies have seen a 50/50 success rate. In 2010, the same strategy was taken with the iPod Touch.

Apple 100

Apple social media Retail Strategy 100

NCR

JANUARY 12, 2017

Social channels provide marketers and advertisers in the financial space a compelling opportunity to connect with their target audiences in ways unfathomable a decade ago. Snapchat is extremely popular among the highly engaged millennial audience known to have less interest in and trust for financial institutions. It’s a necessity.

social media 40

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PYMNTS

JULY 15, 2016

Online shopping starts and ends earlier than offline, but a successful season requires an active online strategy right up to the end,” the report states. Eighty-seven percent of millennials have a phone with them at all times, and they use them voraciously. billion, despite only accounting for 19 percent of total enrollment.

Millennials 100

Millennials Retail Online Study 100

PYMNTS

APRIL 4, 2019

According to a recent study by Citibank , 31 percent of consumers use their mobile banking app more than any other — placing mobile banking behind only social media and weather for most frequented mobile destinations. That means building an omnichannel strategy is crucial for banks.

Mobile 169

Mobile Study Security social media 169

PYMNTS

JULY 26, 2016

consumers was impulse, which came in at 36 percent for shoppers over 35 years old and 27 percent for millennial shoppers ages 18 to 34. But an interesting thing happened with millennials when the luxury item in question suddenly became “trendy.” And how did most of these millennials hear about that trendy new luxury product?

Branding 100

Branding social media Millennials Study 100

PYMNTS

JANUARY 31, 2018

Various other strategies can drive checkout conversions such as free shipping, site help, coupons and guarantees. Traditional paper coupons — and digital coupons alike — are popular with consumers, even millennials (who don’t shop and just eat avocado toast ). Perhaps more social media. While eCommerce sales in the U.S.

Retail 112

Retail Millennials social media Strategy 112

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. million followers across social media channels, it seems fair to assume there are more people who would like to join.

social media 101

social media Branding Millennials Groups 101

PYMNTS

NOVEMBER 13, 2019

He said the global economy had been marked by the emergence of new technologies and social media, eCommerce platforms and all manner of promotions delivered across smartphones and tablets. That’s especially true with the continued rise of millennials, who seek instant engagement from the brands with which they interact.

Millennials 118

Millennials social media Retail Cards 118

PYMNTS

OCTOBER 5, 2017

Notable players in the FinTech P2P space include Square Cash and PayPal-owned Venmo, which has gained popularity for incorporating social media elements to appeal to younger consumers while helping users overcome the “ awkwardness of money ,” as the company likes to say. The Standalone Strategy.

Millennials 100

Millennials social media Survey Payments 100

PYMNTS

SEPTEMBER 19, 2016

19) that the one-time giant of online auctions has, in past years, been fighting an uphill battle to make inroads against Amazon, but the strategy will hinge going forward on becoming, well, the “anti-Amazon.”. Bloomberg reported on Monday (Sept.

Las Vegas 100

Las Vegas social media Millennials Online 100

Independent Banker

AUGUST 25, 2016

social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. If you’re an online bank or are simply looking for younger, more millennial-type customers, Twitter and Instagram are strong platforms to use.

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