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AI-Powered Visual Shopping Experiences For Millennials, Gen Z

PYMNTS

Retailers looking to engage tech-savvy millennials and Gen Z consumers are quickly doubling down on their efforts to offer more visual content and enhance the discoverability of their products and services. Users can screenshot products found on Instagram , Pinterest or similar social media apps.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Makeup marketplaces like NakedPoppy, for one, are using AI-enabled personalization tools to match their customers to the right products, simplifying the user experience. This is one of the ways that platforms are working with AI tools to differentiate themselves from their competition.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Since the onset of the pandemic, banking activities like opening new accounts and applying for loans are now being done virtually to socially distance and help curb the spread of the virus. This means consumers are turning more to digital tools, but unlocking and embracing the potential benefits of these tools has not been easy.

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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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Building A Subscription Box For Tools And Construction Supplies

PYMNTS

Millennials are also more likely to go the do-it-yourself (DIY) route than consumers from other age groups. Almost three quarters — or 73 percent — of millennials are doing DIY home improvement. The Tool Chest , in one case, is, at its, core, a “monthly subscription box,” Founder Cody Slingerland told PYMNTS in an interview.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Approximately 70 percent of guests use Pay Less Upfront when it is available, Shrauger noted.